Online Performance Marketer

Since 1838, ARTIS has been a green oasis and gathering place in the heart of Amsterdam, where nature and culture come together. The historic ARTIS Park encompasses the zoo, the botanical garden, and the Planetarium. In addition, the ARTIS-Micropia museum inspires visitors with the invisible world of microbes, and the ARTIS-Groote Museum reveals the deeper connection between humans and nature. As a foundation and officially recognized charity, ARTIS is committed to strengthening our bond with nature, for a livable future for everyone.

Work

In this role, you’ll ensure that our digital campaigns aren’t just visible, but actually contribute to ARTIS’s mission: connecting people with nature. You’ll combine data, creativity, and leadership to get the most out of our marketing efforts.

Scope of work:

• You will develop and manage digital campaigns that drive traffic, member recruitment, and engagement;
• Together with your colleagues and the media agency, you will determine the appropriate use of channels such as Google Ads and Meta Ads Manager, as well as the necessary budgets
• You provide direction to the media agency through clear briefings and monitor the quality and impact of campaigns;
• You analyze results using tools such as Google Analytics and the data hub, and translate those insights into concrete improvements;
• You’re constantly optimizing everything from targeting and content creation to landing pages and customer journeys;
• You monitor KPIs and ensure that budgets are used effectively;
• You share insights and advise colleagues and management on what works—and what could be improved;
• Identifying opportunities for growth, efficiency, and innovation within digital channels;
• Ensuring seamless integration between campaigns, landing pages, and customer journeys (conversion optimization);
• You consistently strike a balance between achieving immediate results and strengthening the ARTIS brand.

You will be working within the Audience & Programming cluster in the Marketing & Communications department. The Marketing & Communications department consists of 16 professionals and is responsible for all marketing activities as well as both internal and external communications. As an Online Performance Marketer, you will work closely with our online marketers, digitalization project manager, and data analyst. Together, you will ensure that campaigns, channels, data, and customer journeys are well-aligned.

ARTIS believes in the power of inclusivity and diversity, just as in nature, and aims to reflect society as a whole—regardless of age, gender, sexual orientation, background, religion, or physical and cognitive disabilities. Together, we are working to create a livable world for everyone: now and in the future.

Profile

You are a curious and results-driven marketer who thrives on improving campaigns and keeping an eye on the big picture.

• You have at least 5 years of experience in performance marketing and digital campaigns;
• You feel comfortable taking the lead when working with a media agency;
• You have strong analytical skills and know how to translate data into clear insights and actions;
• You have a knack for both conversion and brand experience;
• You interact easily with various stakeholders and bring people together;
• You work in an organized manner and maintain a clear overview, even when there’s a lot going on at once;
• You are proactive, critical, and not afraid to ask probing questions;
• You have a college or university level of work and thinking;
• Experience with ticketing, e-commerce, or the leisure industry is a plus.

What does ARTIS offer?

Imagine walking through the historic gates of ARTIS in the morning, where the gibbons welcome you with their songs. You’ll show the first visitors around, excited for the day ahead. During your onboarding, you’ll get to know all of ARTIS’s departments: from working in the gift shop to helping plant flower bulbs and cultivate microbes. Just like your work environment, your job is incredibly varied.

ARTIS offers you a job with responsibility and challenges at the most beautiful workplace in the Netherlands. A place where you can make a lasting difference. You’ll have a wide range of responsibilities and the authority to match, plenty of room for new initiatives and ideas, and at ARTIS, we maintain direct lines of communication between employees and managers. You’ll be versatile and work collaboratively with various departments at ARTIS to achieve results, all within an informal and friendly atmosphere.

We are initially offering you a twelve-month contract with the intention of extending it thereafter. ARTIS offers a generous travel allowance that encourages the use of sustainable transportation. You will also receive a contribution toward supplemental health insurance and enjoy discounts at other parks in the Netherlands.

In addition, ARTIS has a relaxation and prayer room, a gym, offers a fully vegetarian menu, and allows employees to exchange recognized holidays and commemorative days for other holidays such as Keti Koti and Eid al-Fitr. We also organize monthly get-togethers at our regular hangout, Eik en Linde, and employees can participate in events and lectures at ARTIS Park, the Planetarium, the Groote Museum, and Micropia.

Apply

Are you an experienced digital marketer who is accustomed to driving online growth, but would now like to do so with strategic influence and social relevance? If so, please apply by June 8 using the application button below. Please address your application to Tess Warmerdam, Head of Marketing & Communications.

If you have any questions about the job description, please contact Tess Warmerdam at t.warmerdam@artis.nl. If you have any questions about the application process, please contact the HR department at hr@artis.nl

All ARTIS employees must submit a Certificate of Good Conduct upon starting employment. ARTIS will reimburse the application fees for this certificate.

Sales calls are not appreciated.