Digital Marketer

Data, Campaigns, and Conversion

Can you take our digital marketing to the next level through smart campaigns, data analysis, and conversion optimization? If so, we’d love to work with you to expand our reach, boost ticket sales, and better target our audience.

About the Stadsschouwburg Utrecht

Stadsschouwburg Utrecht is an open and welcoming venue for anyone who loves theater and the performing arts. We present a wide range of national and international productions across all genres. We also organize special projects, often in collaboration with other venues, festivals, and companies in Utrecht. In addition, our historic building is available for rent.

We have two theater halls (the Main Hall and the Blue Hall), a café (Mevr. Dudok), and a theater restaurant (Zindering). We welcome more than 200,000 visitors each year. We work closely with the Dutch performing arts community, and with Utrecht-based companies, festivals, and institutions in particular. We also support local Utrecht artists and are strongly committed to education and talent development. We believe it is important that everyone feels welcome. Sustainability, equality, reciprocity, and complementarity are central to this.

What are you going to do?

• You'll set up and monitor paid campaigns (Meta Ads, Google Ads) by show, theme, and season.
• You manage and improve the website: content, user experience, and conversion rates.
• You analyze website traffic and campaign performance (GA4, ticket data) and provide specific recommendations.
• You will help with targeted audience acquisition through the CRM and assist in defining target audience segments.
• You will report monthly to the Head of MC&V, providing data-driven insights and suggestions for improvement.

Your main responsibilities:

• Set up, run, and optimize paid campaigns;
• Manage the website (content, SEO, conversion);
• Creating email campaigns and automated email workflows;
• Data analysis and reporting;
• CRM collaboration for target audience segmentation.

Who do you work with:

You will report to the Head of MC&V and work closely with the Social Media Content Creator (campaign coordination), the Marketing and Communications Process Specialist, the designer (visual communications), and the broader campaign team.

Who are you?

You are a data-driven digital marketer who knows how to turn campaigns, websites, and email marketing into measurable results. With at least 3 years of experience, you’re proficient in GA4, Meta Ads, and Google Ads, and you effortlessly translate metrics into concrete actions for improvement. You combine analytical thinking with a flair for creativity and communication, ensuring that your campaigns not only perform well but also resonate with our audience. You work in a structured and proactive manner, are curious, and have an affinity for culture.

Must-haves:

• At least 3 years of experience in digital marketing;
• You are very familiar with GA4, Meta Ads, Google Ads, and email marketing;
• You are analytical and results-oriented;
• You combine technical knowledge with strong communication skills.

Nice-to-haves:

• Experience with CRM and marketing automation;
• An affinity for culture.

What do we offer?

We offer you a versatile and varied role in an inspiring workplace, right in the heart of Utrecht, where you’ll work alongside a close-knit team of 9 colleagues. In every department, we strive for diversity and give you plenty of room to be yourself. Experimenting, learning, and growing—you’ll have plenty of opportunities to do all of that with us. In this way, you’ll actively contribute to an inclusive world of performing arts.

You’ll start with a one-year contract for 32–36 hours per week, with the possibility of renewal. Our terms of employment are in accordance with the 2025–2026 Collective Bargaining Agreement for Dutch Performing Arts Venues, under which your salary will be determined based on your experience and skills and will fall within pay scale 6 (€2,844.10 to €3,950.74 for 36 hours).

You get 25 vacation days per year, and we add public holiday hours to your vacation balance. This way, you can choose which public holidays you want to take off.

To make sure you're well-prepared, we'll provide you with a comprehensive onboarding program.

In addition, there are attractive employee benefits, such as travel reimbursement, the opportunity to attend performances at an employee rate, a bicycle program, flexible working hours, and opportunities for professional development.

Does reading this job posting get you excited?

We’d like to invite you to apply by July 16 using the questionnaire linked to the job posting on our website; see this link. We believe that talent develops in many ways. That’s why we use a questionnaire instead of a standard cover letter. This questionnaire helps us better understand your ideas and motivation. Due to our summer break, you’ll receive a response by phone or email within 3 weeks after the job posting’s closing date. Interviews are scheduled for August 25, with a second round on August 31. Finally, there will be a discussion regarding terms of employment.

Not sure if you meet all the requirements? We encourage you to apply anyway, even if you don’t meet every single one.

If you would like to learn more about this position, please contact Jamila El Maroudi, Head of Marketing, Communications, and Sales, at j.el.maroudi@ssbu.nl.

We value diversity

The power of theater brings people together. We place great value on diversity at all levels within the organization, and all colleagues are equal members of the theater team. We welcome everyone; we’re curious about your talent and how you can make a difference for our organization. We’re looking for new colleagues who want to contribute to an inclusive Stadsschouwburg Utrecht. You’re welcome here!

Recruitment agencies are asked to refrain from contacting us regarding this job opening.