Digital Media Channel Marketer

You'll be working on this team

You’ll be joining the Individual Donors cluster. Your mission? To recruit as many individual donors as possible and turn them into lifelong UNICEF supporters. The team is responsible for a large portion of UNICEF’s revenue—no less than 65% of annual revenue. Together, you’ll work to grow this share and make an even greater impact.

The cluster consists of several marketing teams. You’ll be part of the Legacy agile team, one of the three marketing teams within the Individual Donors cluster, responsible for acquiring and retaining individual donors with a focus on bequests. Together with your colleagues, you’ll work every day to strengthen relationships with supporters. You’ll develop fundraising campaigns, build loyalty, and ensure that everyone who supports UNICEF feels seen and touched. Within the team, you’ll work closely with data specialists, marketers, content creators, and email marketers. You’ll be joining an organization that’s constantly evolving, where digital innovation is central.

What you will be doing

As a Digital Media Marketer, you’ll be responsible for developing, executing, and optimizing paid media campaigns that contribute to fundraising and lead generation for UNICEF. You’ll use digital channels strategically to reach potential donors, engage them, and convert them into committed UNICEF supporters. In this role, the focus is on improving the donor journey: from delivering the right offer at the right time to optimizing funnels, personalization, and retargeting. You’ll work closely with colleagues to ensure that campaigns and landing pages are increasingly tailored to the needs and behavior of different target audiences.

Your focus will include, among other things:

• Developing and optimizing paid media campaigns;
• Improving conversion rates throughout the donor journey;
• Setting up and testing funnels and target audience paths;
• Using personalization and retargeting to increase relevance and results.

In this role, you’ll play a crucial part in advising on campaign strategy and the use of paid media channels while ensuring optimal budget allocation. You have a solid understanding of the digital landscape and are moving from a broad knowledge base toward specialization. You enjoy pioneering and optimizing, and you ensure that content is placed on the right channels. In addition, you conduct tests, make adjustments where necessary to ensure the channels are used profitably, and know how to appeal to each target audience in its own way.

What you will be doing

• Developing and implementing paid media strategies on platforms such as Google Ads and Meta Ads Manager.
• Continuously monitor, analyze, and optimize campaigns and conversion optimization on the website to achieve the best results.
• Provide advice on campaign strategies and the effective use of paid media channels.
• Posting content on the right channels, running tests, and optimizing campaigns.
• Optimizing customer journeys.

Here’s what we’re asking

• We are looking for an experienced marketer with a bachelor's degree in communication or marketing and at least 4 years of experience in a similar role. You have:
• Proficiency in using advertising platforms such as Google Ads, Bing Ads, and Meta Ads Manager.
• Strong analytical skills and experience with tools such as Google Analytics, Google Tag Manager, Facebook, Instagram, and Looker.
• Excellent communication and interpersonal skills.
• A proactive and donor-focused approach.
• A strong commitment to children's rights and development cooperation.
• Excellent command of Dutch and English.

Here's what we offer

• A one-year contract with the intention of extending it indefinitely.
• A salary in pay scale 8 ranging from €3,285 to €4,418 (based on a 38-hour workweek).
• An individual flexible spending allowance equal to 10.23% of your gross salary.
• Personal development budget of €750 per year.
• Option to work partially from home with the necessary resources.
• Benefits such as reimbursement for phone and travel expenses, diversity leave, volunteer leave, and a healthy lunch snack.
• An informal work environment that emphasizes well-being and personal leadership.
• Flexible working hours and a beautiful office near Haagse Bos and The Hague Central Station.

The perks of working for the world’s largest children’s rights organization

• Working with over a hundred colleagues toward a shared goal: a better world for children.
• Diversity leave, which allows you to exchange national holidays for a day that is important to you.
• An informal work environment where collaboration is key.
• Flexible work hours and the freedom to manage your own work.
• Work in a spacious and well-lit building just a ten-minute walk from The Hague Central Station.
• The Haagse Bos is literally just around the corner—perfect for a walk or a run.
• A focus on vitality, well-being, and personal development.
• The opportunity to volunteer for two days a year during work hours.
• A multipurpose space for personal activities, such as praying or breastfeeding.

Want to know more?

For more information, please contact Jolanda van Delft, Head of Individual Fundraising, at jvandelft@unicef.nl

Comment

Applications will be accepted through July 31.

The application process consists of two rounds of interviews, and we will conclude by discussing the terms of employment.

At UNICEF Netherlands, we believe in everyone’s unique contribution. Diverse backgrounds and perspectives are essential to making the greatest possible impact for children worldwide. We strive to create a work environment where everyone feels respected and valued—exactly for who they are.

We expect all employees to be willing to comply with our Code of Conduct and to cooperate in obtaining a Certificate of Good Conduct.

www.unicef.nl