Education Content Marketing Specialist

WWF-NL is a professional and dynamic organization with a casual work environment based in Zeist.  

The organization consists of the following departments: Conservation, Engagement, Organization & Talent Development, and Finance & Operations.  

The Engagement department operates using an agile approach, consisting of 5 Chapters and 7 Squads—multidisciplinary, self-organizing teams with their own areas of responsibility. To strengthen the Marketing & Studio Chapter within the Engagement department, we are seeking anEducation Content Marketing Specialist (32 hours per week).

Do you have a passion for education? Do you enjoy developing and producing educational materials that inspire children and young people? Are you skilled at devising marketing activities for schools, and would you like to help shape WWF-NL’s strategic direction in the field of education? If so, this position is the perfect opportunity for you! 

The position 

As an Education Content Marketing Specialist, you will be responsible for the educational strategy and educational resources that WWF-NL produces for all levels of education in the Netherlands.   

You will join the Youth & Education team, where you will be responsible for the educational program. Together with content and creative/design specialists, you will develop the most inspiring teaching materials, guest lectures, and other educational programs. You are driven to translate the key themes that WWF-NL champions into engaging educational content. You will also analyze the progress of current educational programs and actively seek out new opportunities. 

In this role, you will play a key role in helping WWF-NL achieve its engagement goals, which aim to educate as many people as possible about the natural world and inspire them to take action. The Education Content Marketing Specialist reports directly to the Chapter Lead for Marketing & Studio (acting), Paul Zevenboom. 

Duties and Responsibilities 

• Monitoring and expanding WWF-NL’s education strategy. 
• Development and optimization of the "Future Studies" curriculum for elementary schools. You will create new lessons, but you will also be involved in further developing and expanding the program. 
• Development of materials for guest lecturers, so they can professionally present WWF-NL’s story in schools. 
• In collaboration with our partner Young Impact, you will develop engaging teaching materials and devise initiatives to engage secondary school students. 
• You will come up with and develop new educational resources and campaigns on your own.  
• You enjoy staying up to date on what’s happening within WWF-NL and the wider world, and you regularly check in with the organization to be able to seize opportunities to develop new educational materials. 
• Monitoring and adapting; you track the progress of the educational programs on a weekly basis and know how to come up with the right strategies to, for example, generate more downloads or promote a new curriculum. 
• Testing and optimizing; on your own initiative, you will also need to visit schools to see how WWF-NL’s materials are used in practice and to interview teachers and students. 
• Online visibility: You ensure that WWF-NL’s web pages are well-organized and easy to find, so that our users (teachers and children) can easily locate the materials. 
• Emails: You will design and write emails yourself in Marketing Cloud, which will be sent to our network of teachers.  
• Support for the Rangers: You’ll also regularly assist the WWF Rangers. This includes, for example, final editing of the magazines we publish, developing new content and campaigns, and serving in an advisory role when it comes to creating educational content. 

Who are you? 

An education specialist who understands what’s happening in schools and is passionate about nature and sustainability. You have a strong sense of responsibility, are not afraid to take the initiative, and are eager to seize the opportunity to help WWF-NL make further strides in education. 

• You have about 5 years of experience creating educational content and/or writing for children. 
• You are familiar with the education sector and know what students, teachers, and schools in the Netherlands are looking for. 
• You’re good at taking (sometimes) complex information and turning it into something fun and easy to understand for young people and children. 
• You have strong communication skills and know exactly what is required when briefing, for example, designers or educational agencies we work with. 
• You have a basic proficiency in Photoshop and InDesign. 
• You are confident enough to take the lead and serve as the point of contact for education at WWF-NL. 
• You work well independently and have a hands-on approach. 
• You have excellent command of Dutch, both spoken and written. 
• The working language within the organization is English. Therefore, a good command of the English language, both spoken and written, is also required. 

Core Values 

You identify with the core values of WWF-NL: 

• Courage 
• Integrity 
• Respect 
• Collaborate 

What do we offer? 

• You'll work in a sustainable office surrounded by nature; 
• Great coworkers and the opportunity to build an international network; 
• Vegetarian lunches in the company cafeteria and free Thursday afternoon drinks;  
• A 32-hour workweek. Initially, a one-year contract will be offered with a one-month probationary period; 
• A competitive salary based on the Dutch nonprofit sector; the minimum gross monthly salary for the position is €3,726 and the maximum monthly salary is €5,001, depending on relevant experience (based on a 40-hour workweek) (Note: due to the maximum salary, we cannot sponsor a residence permit for highly skilled migrants for individuals over the age of 30 who do not qualify for the reduced salary criterion—see the IND website for more information); 
• Employees also receive a personal budget, consisting of 8% vacation pay and 2.08% flexible budget, and are entitled to 6 weeks of leave per year (based on a 40-hour workweek); 
• We encourage flexible work arrangements and the use of public transportation and bicycles for commuting and business travel. Commuting expenses are reimbursed based on second-class public transportation fares (NS Business Card); 
• At WWF-NL, we operate on a hybrid model, which allows employees to alternate between working in the office and working from home. 

Information and Procedure 

Are you interested in this position and do you fit the profile described above? If so, we invite you to apply using the application form on our website.The deadline for applications is 11:59 p.m. on Sunday, September 8, 2024.  

Due to the holiday season, the position will remain open a little longer, and the first interviews will take place during the second week of September.

To work at WWF-NL, you need a valid work permit.  

If you have any questions about this application process, please contact Babette Vanlancker, Recruitment Coordinator, atbvanlancker@wwf.nlorhr@wwf.nl. If you have any questions about the position, please contact Paul Zevenboom, Chapter Lead Marketing & Studio (a.i.), atpzevenboom@wwf.nl. Due to the holiday season, it may take just a little longer than you’re used to from us. 

We value diversity of backgrounds and cultures within our organization and would like to see this reflected in the composition of our team. We therefore especially encourage candidates from underrepresented backgrounds to apply. 

We take the safety and well-being of our colleagues seriously. We therefore ask the successful candidate to complete an integrity statement and provide a Certificate of Good Conduct. We also request references.