Labor Market Communications Advisor

Your role as an Amstadammer

Every year, Amsta welcomes hundreds of new colleagues, people who choose to do meaningful work caring for Amsterdam residents with complex healthcare needs. In a tight job market, it’s up to you to make sure these professionals know where to find us. 

Als Communicatieadviseur Arbeidsmarkt ben jij de inhoudelijk specialist in arbeidsmarktcommunicatie. Je vertaalt onze organisatiedoelstellingen naar een heldere en onderbouwde arbeidsmarktcommunicatiestrategie. Daarbij kijk je verder dan alleen campagnes: je bouwt aan een werkgeversmerk dat laat zien waar Amsta voor staat; persoonlijk, professioneel en op z’n Amsterdams. 

You are a strong yet approachable partner for the recruitment team, managers, and colleagues in communications. You listen, connect and are not afraid to give direction. In close collaboration with our recruitment team, you ensure that we are visible, recognisable and credible as an employer. For people who want to give their best in healthcare. 

You combine strategic insight with practical expertise: you develop strategic campaign concepts and focus on maximizing discoverability and conversion, always with an eye for quality and the right tone. 

Your responsibilities: 

• Developing and implementing a comprehensive labor market communication strategy, including positioning, target audience segmentation, and channel strategy. 
• Providing advice to recruitment, management, and communications teams on priorities, value propositions, and resource allocation. 
• Manage external agencies and specialists and ensure quality, consistency, and effectiveness. 
• Data-driven campaign optimization based on KPIs, conversion rates, and labor market insights. 
• Further developing the employer brand based on research, market trends, and competitive analysis. 

This is where it happens

You’ll be part of our communications team: small, dedicated, and focused on collaboration. A close-knit team that includes three other communications advisors and a communications officer, in addition to you. Ideas are quickly taken up and implemented here. You’ll serve as the labor market communications specialist within the communications team. You’ll have complete freedom to apply your expertise and will work closely with the recruitment team. Every Tuesday, you’ll work from the historic Dr. Sarphatihuis, right in the heart of Amsterdam. We’ll coordinate the rest of your workdays together.  

QUOTE FROM AMSTADAMMER 

“Het is echt een feestje om samen te werken aan het werven van nieuwe Amstadammers. Er is zo veel mogelijk in deze rol: je krijgt écht ruimte om dingen in beweging te brengen.” Sam Van der Keilen – Interim Adviseur Arbeidsmarktcommunicatie   

That's why you're a good fit for Amsta

You are a keen observer and quickly grasp what matters. You are confident in setting the direction, persuasive, and able to inspire others to support your decisions (which you back up with data). You respond intelligently to staffing shortages and recruitment challenges in the healthcare sector—both creatively and strategically. You look ahead to changes in healthcare. What does this mean for the recruitment landscape of the future? 

In addition, you have: 

• At least 3 years of experience in labor market communications or employer branding. 
• Demonstrable experience in developing and implementing strategic plans. 
• Experience in providing advice at the tactical and strategic levels. 
• Strong analytical skills and experience with data analysis and/or conversion optimization. 
• Knowledge of and an understanding of how content resonates with different target audiences. 
• You excel at content creation: you write and edit with ease, have a keen eye for text quality, and know how to use video to reach the right audience. 

This is how we take care of you

To Amsta, you - the Amsta team - are our greatest asset. You care for others with compassion; we make sure you enjoy doing so. At Amsta, we offer you a pleasant workplace where you can do your best work and stay healthy. 

• Salary in accordance with FWG 50 of the CAO VVT, up to €4,659.42 per month for a 36-hour workweek. 
• You will be offered a contract for 24 hours per week. We will coordinate your workdays together, but you must be available every Tuesday. 
• You'll start with a one-year contract, with the possibility of a permanent position.  
• Travel allowance of €0.19 net per kilometer, up to 40 kilometers one way. 
• Excellent pension plan with PFZW. 
• A diverse and comprehensive range of services to help you stay physically and mentally healthy through the Zorg voor jou platform. From online mindfulness group sessions and financial wellness masterclasses to mental health support from OpenUp. 
• Take advantage of a bicycle plan, a discount on your health insurance, a gym membership, and a preventive medical exam for a comprehensive check-up. 
• Plenty of room for initiative and professional growth. 
• A dedicated team that works together and shares knowledge. 

Amsta: care the Amsterdam way

Amsta is an Amsterdam-based healthcare organization with locations throughout the city. We support and assist Amsterdam residents with complex care needs, such as older adults and people with intellectual disabilities. We do this with compassion and genuine attention to the needs of each resident or client. We work closely with family members, loved ones, and volunteers to achieve this. 

As an Amsta employee, you can count on challenging and varied work that allows you to continue learning and growing. That’s because Amsta boasts a wealth of knowledge and expertise. For example, in one of our four centers of expertise, which focus on Korsakov’s syndrome, young people with dementia, geriatric psychiatry, and severe behavioral challenges associated with dementia. We also offer rehabilitation care, cognitive screening, delirium care, and palliative care. So there’s always a job that’s a perfect fit for you. 

At Amsta, everyone can be themselves. Clients and residents, but also you as an Amsta employee. Your background, personality, courage, and creativity matter to us. We believe in your warm, personal, and professional approach. 

INTERESTED? 

Would you like to help promote Amsta’s employer brand throughout Amsterdam? Applyby April 7and become an Amstadammer. We look forward to receiving your resume and cover letter. What’s next? 

• You'll hear from us within 3 business days. 
• The first introduction will be a phone call with our recruiter Roos Luthart. 
• The first job interview is scheduled for the week of April 12.
• The second job interview is scheduled for the week of April 20
• A meeting to discuss the terms of employment will follow. 
• Welcome: You’re about to start at Amsta. 

Are you unsure or do you have any questions?  

Please let us know. For questions about the job description, please email or call/text Andrea Janssen (Communications Advisor) atan.janssen@amsta.nlor 06-27533199. For questions about the application process, please contact Roos Luthart (Recruiter) atr.luthart@amsta.nl 

Het aanleveren van een Verklaring Omtrent Gedrag (VOG) en het opvragen van een referentie zijn onderdeel van de selectieprocedure.