Urban Activation & Content Marketer

You & Your Role

As an Urban Activation & Content Marketer, you will develop creative content strategies that resonate with the lives of urban entrepreneurs and young people.

You analyze customer data to optimize campaigns and amplify the impact of local initiatives through smart activations. You serve as the primary point of contact for local colleagues and translate their ideas into effective campaigns that contribute to growth, vitality, and entrepreneurship in the city.

Together with enthusiastic colleagues, you’ll ensure that Rabobank is visible where it matters most: right at the heart of urban life. In this role, you’ll develop innovative content, explore new communication channels, and amplify the impact of local urban initiatives through smart conversion optimization. Together, you’ll bring ideas to life that contribute to growth, vitality, and entrepreneurship in the five largest cities in the Netherlands.

Top 3 Responsibilities

• You will develop innovative marketing strategies that resonate with the lives of urban target audiences. You will translate their needs into relevant communications and engagement initiatives that make Rabobank visible and meaningful in the city in a new way.
• You will create and improve content for local offerings, customer journeys, partnerships, and marketing campaigns. You will do this as part of national growth strategies targeting young people and (aspiring) entrepreneurs, with a focus on local relevance and social impact.
• You translate national goals into a local strategy that addresses the specific characteristics of urban areas. You increase Rabobank’s visibility and relevance by connecting communities, corporations, and local stakeholders.

We are centrally recruiting for two Urban Activation & Content Marketers (one with a focus on young people and one on (young) businesses). As an Urban Activation & Content Marketer, you will be based in Utrecht (as part of the Chapter Marketing team) and will work across all five major cities. You will collaborate closely with national and local managers and content marketers. You will serve as the link between national strategy and local execution, directly impacting Rabobank’s growth and visibility.Additionally, you will be part of an overarching community where all roles dedicated to urban growth exchange experiences and initiatives. This “urban growth” community will consist of approximately 25 FTE. 

Together, we can achieve more than we could on our own

We believe in the power of diversity. It is precisely by bringing together people’s unique talents, backgrounds, and perspectives that we become an even better bank. We are therefore eager to see what you can bring to our team of urban marketing specialists.

“Together, we ensure that our local campaigns truly make a difference for consumers and businesses in the city. By leveraging each other’s expertise, we achieve more than we could on our own.”

- Ludo Voorn, Chapter Lead for Retail and I&P Marketing -

Our future colleagues on the Urban Marketing Team will ensure that urban entrepreneurs and young people receive the best possible support through relevant content and offerings. Collaboration is at the heart of our approach; we operate as a single, goal-oriented team within Rabobank.

Work on yourself and the world around you at the same time

For us, your personal development and the development of society go hand in hand. That’s why we want to invest in you and work together to build a better world. We sum it up in one sentence: at Rabobank, you work on both yourself and the world around you. This is reflected in your personal development budget, our hybrid work environment, and a healthy work-life balance. In addition, you can work on banking matters for our personal and business clients, as well as on social issues such as financial well-being and sustainable living.

Why everyone is welcome at Rabobank

At Rabobank, we are convinced that diversity is our greatest strength. By combining our diverse backgrounds and skills, we create an environment where we bring out the best in ourselves and each other. We seek that diversity in areas such as knowledge, expertise, and experience, as well as in gender, background, and culture. In every department, we strive for diversity and the freedom to be yourself, whoever you are. That is what diversity and inclusion at Rabobank are all about.

You & Your Talent

• College or university level of work and thinking, and (extensive) experience in (online) marketing and campaign management;
• Demonstrable experience working with urban target groups and addressing social issues;
• Delivers always-on digital activation and campaigns;
• Develops marketing communications across the entire customer journey (owned, earned, paid);
• Operates in a data-driven manner, based on customer, market, and business insights;
• Has experience and/or an interest in offline (sales) activation;
• Connects local communities with central organizations and corporations;
• Thinks innovatively and takes an outside-in approach;
• Is actively committed to diversity, inclusion, and social impact;
• Proactive, curious, and results-oriented—go the extra mile for clients and the team;
• Experience with agile working is a plus;
• You are fluent in Dutch, both spoken and written. Speaking a second language is a plus; 
• You navigate urban networks and digital communities with ease and know how to connect with people in a wide variety of cultural settings. 

You & the Job Application Process

You can apply for the Urban Activation & Content Marketer position at Rabobank until November 27.

• For questions regarding the details of this position, please contact Ludo Voorn, Chapter Lead for Retail and I&P Marketing, or Bart Klomp, Chapter Lead for Business and PB Marketing, atLudo.Voorn@rabobank.nlorBart.Klomp@rabobank.nl
• If you have any questions about Rabobank’s metropolitan growth ambitions and the overarching community, please contact Abhijit Das, Head of Urban Growth, atAbhijit.Das@rabobank.nl
• Do you have questions about working at Rabobank or the hiring process? Contact Rebecca Stumpel, Corporate Recruiter, atRebecca.Stumpel@rabobank.nl
• The processkicks offonthe morning of December 3with anintroductory event in Utrecht. We look forward to seeing you there! Please save the date and register viaHome | Introductory Event - Major Cities Growth Plan. This is an informal opportunity to get to know each other better; no preparation is necessary. You will receive an invitation from us by December 1 at the latest, containing practical information about this event. Attendance at the event is not a requirement for applying.
• Immediatelyfollowing theevent, you will be assigned ajob application task, which must besubmitted by December 10 at the latest. You will receive further details about this along with your invitation to the event.
• Based on the application assignment, some candidates will be invited to aselection day on December 16 in Utrecht. Please tentatively mark this date in your calendar.  
• An assessment may be part of the process.
• If you are invited for an interview, Bo, our virtual assistant, will contact you via text message and email to schedule the interview.  
• When you first join the company, you will start with a temporary contract, with the intention of transitioning to a long-term position. 
• You can find the answers to frequently asked questions at rabobank.jobs/nl/veelgestelde-vragen.  
• An assessment of reliability is part of the procedure.  
• We respect your privacy.