Technical Web Analyst

You'll be working on this team

You will be working in the Digital Experience Team at UNICEF Netherlands, which is ultimately responsible for all aspects of our website. The team consists of a lead, a CRO specialist, a website manager, and a web specialist. You will be the technical linchpin of this team—from tagging to reporting.

You’ll also be part of the data team, alongside two data engineers. Together, you’ll manage the entire data architecture and ensure the integration of both online and offline data between Optimizely, Google, and the Microsoft data platform.

These are your main responsibilities:

• Technical Foundation: You will design and maintain data layers, tagging structures, and measurement plans. You will configure events and conversions while consistently ensuring quality and privacy compliance (GDPR). You will also be responsible for maintaining the Google Cloud Platform and monitoring data quality.
• Data engineering & visualization: You will extract data from sources such as GA4, Meta, and Google Ads and load it into BigQuery. From there, you will build dashboards in PowerBI or Looker Studio that provide insights into website behavior and campaign performance and are immediately usable by your colleagues. 
• Conversion optimization: You will expand the tracking capabilities of our website in tools such as GA4 or Optimizely and provide support for personalization projects and new releases.
• Knowledge Partner: You’re not just a “builder,” but also a trainer. You provide advice on integration with marketing platforms (such as Dynamics 365) and train colleagues to work in a data-driven way.
• Sparring Partner: You will maintain contact with our external measurement agency (DEPT) and serve as a technical expert for your internal colleagues.

Here’s what we’re asking

• Expert-level knowledge of GA4, BigQuery, and Google Tag Manager.
• Dashboarding: You have experience with Power BI and Looker Studio.
• Technical expertise: You have a deep understanding of how data collection works for websites and social media, how to integrate data platforms via APIs, and you’re skilled at setting this up technically.
• Strong communication skills: You make technical topics easy to understand and apply.
• Experience with Optimizely is a plus, particularly in the areas of Experiments, CMS, and the ODP (CDP).

What we offer you

• A competitive salary ranging from €3,640 to €5,190 gross per month (based on a 38-hour workweek), depending on your knowledge and experience.
• A flexible spending account equal to 10.23% of your gross salary, which you accrue each month and can use for personal purposes such as additional paid time off.
• A training budget that you can use for personal development.
• The option to work partly from home, with the necessary resources.
• A monthly phone allowance of €25 net to help you maintain your professional relationships.
• A good pension plan and a bicycle purchase plan.
• Of course, your travel expenses will be reimbursed.

The perks of working for the world's largest children's rights organization

• Working with over a hundred colleagues toward a shared goal: a better world for children.
• Diversity leave: swap national holidays for another day that’s important to you.
• A casual work environment and the flexibility to set your own schedule.
• Work in a spacious, well-lit building designed for flexible working, just a 10-minute walk from The Hague Central Station.
• The opportunity to go for a daily walk or run in the beautiful Haagse Bos (we have showers and changing rooms).
• Working in an agile organization that prioritizes vitality and well-being, such as a healthy work-life balance and personal leadership.
• The opportunity to volunteer for two days a year during work hours. 
• Of course, we offer you a multipurpose space that can be used for personal purposes, such as praying or pumping breast milk.

Would you like to know more?

If you have any questions, please don’t hesitate to contact Lucas van der Kam at lvanderkam@unicef.nl.

Here's how to leave a comment

You can apply until March 8, 2026.

Please submit your cover letter and resume using the button at the bottom of our Careers page.

We expect all employees to be willing to comply with our Code of Conduct and to cooperate in obtaining a Certificate of Good Conduct.

Our society is diverse, and so is UNICEF Netherlands. We strive to ensure that our staff reflects the diversity of society and the international nature of our organization.

We do not welcome unsolicited sales calls in response to this advertisement.