Communications & Marketing Team Leader (m/f/x)

Stichting Lezen is the leading center of knowledge and expertise for reading promotion and literary education. We work to strengthen the culture of reading in the Netherlands. We do this by encouraging scientific research and collecting relevant research data. Using this information, we develop solutions that promote reading at home, in schools, in youth health care, in child care, in the library sector, and in the book industry. Stichting Lezen is closely involved in the field to quickly identify issues. Stichting Lezen coordinates the national reading promotion programs BoekStart and the Library at School.

What will you be doing?

The Communications and Marketing Department is where we use all our expertise in reading, reading promotion, and literary education—combined with data analysis—to expand our reach among reading advocates.

The Communications & Marketing Team Leader is a coordinating and executive role designed to support the work of the Reading Foundation. You will lead a team of five communications staff members.

You will report to the CEO and, as the Communications & Marketing Team Leader, you will be a member of the Executive Management Team.

In your work, you will interact with a wide range of organizations, including government agencies, umbrella organizations, educational and research institutions, youth health care providers, child care centers, and libraries, as well as the humanities community, the media, and the political sphere.

Your responsibilities cover three areas:

1. Communication and Marketing Policy

• You will advise and contribute strategic input to the Executive Director and the Management Team regarding the policies of the Reading Foundation.
• You will provide advice on and contribute to the shared vision for communication in both internal and external activities. You will translate the organization’s strategic plans into online and offline communication and marketing policies and annual plans, and work with your team to ensure their implementation.
• You will help shape and maintain the image and brand awareness of the Reading Foundation and promote communication and marketing regarding the organization’s services in a broad sense.
• You know how to reach Stichting Lezen’s target audiences with the right message based on data analysis.

2. Coordinate communication activities

• You will be responsible for developing and monitoring frameworks and guidelines for communication and marketing.
• You are responsible for corporate communications and coordinate external communications activities.
• You will coordinate strategic communications and online marketing and ensure that these initiatives are carried out effectively.
• You will maintain contact with the media and serve as the primary point of contact for the press and as a spokesperson on behalf of Stichting Lezen.

3. Leading the team

• You are responsible for clearly defining employees' responsibilities.
• You will be responsible for carrying out the various tasks of the communications team.
• You will foster collaboration with other departments within the organization. You will conduct performance reviews, evaluations, and absence-related discussions, and encourage employees’ professional development.

What do you bring to the table?

As a team leader, you can be a true team player who cares about every employee. You have a sense of humor, know how to keep things in perspective, and understand the importance of job satisfaction.

You are well-informed about the latest developments in (data) marketing and communications.

Teamwork is a top priority within our organization, so it’s important that you’re able to collaborate effectively. You have a good sense of what’s going on within the organization and are able to respond proactively to these developments. You bring a strong ability to learn to the table.

In this role, you will be able to lead your team with integrity and persuasiveness. You are skilled at planning and organizing, and you know how to clearly communicate—in a creative, social, and communicative manner—what is needed to achieve the results you envision. Throughout the process, you will closely monitor progress. As a result, you have a strong sense of how to shape the department’s policy processes.

In addition:

• Do you have a college-level ability to work and think;
• You have extensive work experience in a similar role;
• Are you strong in policy and strategy?
• Do you have knowledge of (data) marketing, public relations, and (social) media, and an affinity for the social work field of Stichting Lezen;
• Do you have excellent communication and writing skills;
• Do you have a relevant network?

What do we offer you?

In addition to a pleasant, supportive, and collaborative work environment, we offer you:

• Competitive salary and benefits. The salary range is approximately €5,200–€6,100 gross per month, based on a 36-hour workweek

Apply now!

Does this sound like a role that would be a good fit for you? We’d love to hear from you!

Please send your resume and cover letter by November 1 to info@lezen.nl with the subject line “Communications & Marketing Team Leader.” If you have any questions, please contact Tamar van Gelder, Executive Director of Stichting Lezen, at 020-6230566 or info@lezen.nl.

We operate in accordance with the principles of the Diversity & Inclusion Code. We warmly invite everyone to apply, regardless of cultural background, gender, sex, sexual orientation, or physical or mental challenges. Your unique perspective is more than welcome! As a team, we strive to reflect the diversity of society.