Social Media Creative

As a Social Media Creative at KRO-NCRV, you will be responsible for posting content to our corporate social media channels on a daily basis. You will do this alongside a small team of other Online Content Creatives, under the guidance of an editor.

You’ll be responsible for creating online content from start to finish. That means you’ll be in charge of developing and posting engaging, creative social media content related to KRO-NCRV’s social themes and our programs—from TikTok series to Instagram filters. You’ll know how to make your content catchy and appealing for each channel, keeping viewers hooked from the very first second. 

You will develop (and optimize!) a social media plan for each project and ensure it aligns with the overall content strategy for KRO-NCRV’s social media channels. Working with a data analyst, you will analyze social media metrics and set goals for our social media channels.

The split between content creation and analysis is roughly 75-25%.

These will be your responsibilities

• You create content in various formats and develop new storytelling methods (text, images, video, audio);
• You will be responsible for managing KRO-NCRV’s various digital channels (Instagram, Facebook, LinkedIn, TikTok, and YouTube);
• You are responsible for the entire content creation process—from brainstorming and creation to publication. 
• You develop social media strategies that are perfectly tailored to the target audience, always focusing on optimization based on analytics. 
• Social media planning is sacred to you, and you know exactly when to post what online thanks to a content strategy;
• You proactively gather news and facts from radio and television newsrooms, and after processing them, you publish the content in a creative and logical manner;
• You're good at editing videos and selecting clips from episodes that provide context.  
• You regularly attend filming days to create additional content and ensure that the online content aligns seamlessly with the videos broadcast on television or online.
• You enjoy seeing how well your posts are performing and know how to communicate this to your colleagues;
• You analyze the published content and set goals for each channel;
• You are responsible for implementing online marketing strategies for your publications; (optional)

About you

• You share the KRO-NCRV’s values: an inclusive society where there is room for everyone and where people look out for one another;
• You are conceptual, creative, and keep a close eye on new trends;
• You are a strategic online creator with a deep understanding of (online) storytelling;
• You are a flexible, stress-resistant person who works energetically with colleagues or independently;
• You have strong communication skills: You can easily coordinate between different departments within KRO-NCRV while maintaining a clear overview;
• You have an eye for results and aren't afraid of a schedule;
• You have a strong sense of responsibility: During (online) projects, you take the lead and manage the content from start to finish.
• You have experience working with Adobe Premiere Pro and Adobe Photoshop (required).
• A knack for data. You’ll spend 25% of your time delving into analyses (this percentage may vary slightly from time to time).
• You have 2–3 years of work experience in a similar role.

About the Digital & Marketing Department

We are the pioneers at KRO-NCRV, an inclusive group of creative and unconventional colleagues. Our department consists of four teams: Research & Concept, Online Content, Data & Development, and Online Video. We’re always looking for new ways to tell stories, engage our audience, reach them, and make an impact. We do this because we want to make the world a better place, but also because we’re excited by all the opportunities that the many platforms and technologies offer us. Data, distribution, research, and online play an increasingly essential role in this.

What we offer

We offer a 36-hour-per-week employment contract, initially for a period of one year.

In accordance with the Collective Labor Agreement for Broadcasting Personnel, this position is classified in pay scale G. The salary depends on age and experience and ranges from €3,118.48 to €4,757.41 per month for a full-time position of 36 hours per week. 

Employee benefits include:

• 8% vacation pay 
• 6% year-end bonus 
• a fixed mileage allowance or free commuting via public transportation using the NS Business Card with a Traject Vrij pass
• the option to swap public holidays 
• more than 5 weeks of vacation, prorated based on length of service 
• a laptop 
• phone allowance 
• a generous pension plan 
• room to continue growing 

Want more information before you apply?

If you would like more information about this position, please contact Marloes Noga, Team Leader of the Online Content Team, email: marloes.noga@kro-ncrv.nl

Apply

Does the profile above sound like you? If so, please apply by November 11, 2024, using the application form.