Senior Public Relations Officer

The World Wildlife Fund consists of the Conservation, Engagement, Organization & Talent Development, and Finance & Operations departments. For the Engagement department, we are looking for a Senior Press Officer (40 hours per week) to join the Brand & Communications team .

We are currently seeking an enthusiastic colleague who can connect with others quickly and easily. As a Senior Press Officer, you will proactively reach out to journalists and (potential) media partners. You maintain a broad (media) network. You’re not afraid to pick up the phone. You quickly recognize what makes a topic compelling or newsworthy and know exactly how to bring topics that align with our mission to the attention of various journalists. In this role, you’ll work with the communications managers to determine the right messaging, with experts from the Conservation department to develop solutions in the field, and with marketers to collaborate on campaigns.

You and your fellow press officer will strengthen the World Wildlife Fund’s reputation through a smart earned media strategy. The topics you’ll be working on span the entire organization: from the impacts of climate change to the transition to a nature-friendly food system, and from protecting forest elephants in Africa to developments surrounding the nitrogen crisis in the Netherlands. As a respected knowledge institute, the World Wildlife Fund is at the center of many socially relevant developments, so as a press officer, you’ll never be bored: every day brings a new challenge!

What are you going to do?

• Stay up to date with current events. You identify, recognize, and capitalize on relevant publicity opportunities;
• Proactively maintaining media relations and responding to media inquiries promptly and effectively;
• Writing press releases about programs, projects, and partnerships;
• Creating effective media plans for campaigns;
• Seek partnerships for free publicity with organizations whose mission and target audience align with those of the World Wildlife Fund;
• Providing advice, coaching, and guidance to colleagues on media appearances; and ensuring that colleagues who serve as spokespersons receive regular training;
• Translating the organization’s strategy and campaigns into key messages for the media. And incorporating these, along with press releases, into various internal and external resources such as briefings for spokespersons, Q&As, and opinion pieces.

What do you bring to the table?

• A healthy dose of self-confidence and the ability to win people over;
• At least 5 years of experience as a press officer or PR manager in the Dutch media landscape, in both B2B and B2C sectors;
• Curiosity and a desire to learn about internal and external developments in order to determine how relevant they are to our target audiences;
• A sharp and creative writer;
• Both the analytical ability to identify the big picture and an eye for detail to ensure accuracy;
• You don't let things rattle you easily and are a beacon of calm, even under pressure;
• Excellent command of spoken and written Dutch and English.

What do we offer?

• An office surrounded by nature;
• Great coworkers and the opportunity to build an international network;
• Tuesday and Thursday afternoon get-togethers (alternating) and vegetarian lunches in the company cafeteria;
• A 40-hour workweek. Initially, a one-year contract will be offered with a one-month probationary period;
• A competitive salary based on the Dutch nonprofit sector; the minimum gross monthly salary for the position is 3,870 EUR and the maximum monthly salary is 4,993 EUR, depending on relevant experience (based on a 40-hour workweek) (Note: due to the maximum salary, we cannot sponsor a residence permit for highly skilled migrants for individuals over the age of 30);
• Employees also receive a personal budget, consisting of 8% vacation pay and 2.08% flexible budget, and are entitled to 6 weeks of leave per year (based on a 40-hour workweek);
• We encourage flexible work arrangements and the use of public transportation and bicycles for commuting and business travel. Commuting expenses are reimbursed based on second-class public transportation fares (NS Business Card);
• At WWF-NL, we operate on a hybrid model, which allows employees to alternate between working in the office and working from home.

Information and Procedure

Are you interested in this position and do you see yourself in the profile above? If so, we invite you to apply using the application form for this role on our website. The deadline for applications is April 16, 2023.

To work at WWF-NL, you need a valid work permit.

If you have any questions about this application process, please contact Babette Vanlancker (Recruiter) atbvanlancker@wwf.nl. If you have any questions about the position, please contact Annemiek Heuvelmans, Head of Brand & Communications, ataheuvelmans@wwf.nl.

We value diversity of backgrounds and cultures within our organization and would like to see this reflected in the composition of our team. We therefore especially encourage candidates from underrepresented backgrounds to apply.

We take the safety and well-being of our colleagues seriously. We therefore ask the successful candidate to complete an integrity statement and provide a Certificate of Good Conduct. We also request references.

We do not welcome unsolicited solicitations in response to this ad. We will contact recruitment agencies directly if necessary.