Senior Program & City Marketer

Every year, Schouwburg Concertzaal Tilburg (SCT) hosts over 400 performances and concerts, featuring major international acts, familiar faces, and emerging talent—all for a broad and diverse audience. In the striking buildings in the center of Tilburg, the focus is on connection and the live experience. We connect with others by creating and facilitating meaningful, theatrical, and musical encounters through an open, professional, and inspiring organization and venue.

In the coming years, Schouwburg Concertzaal Tilburg will continue to evolve into a cultural institution that not only offers a robust program for all residents of the region, but also serves as an inspiring gathering place open to the public every day. In this way, we connect with the city, its residents, partners, and events, and we are a home where everyone feels welcome and finds a sense of belonging.

Continuing to invest in our relationship with the public and in the future of a vibrant theater requires a contemporary marketing and communications approach. We feel a constant need to stay connected with both our existing and new audiences. Starting in the summer of 2024, SCT’s doors will be open daily from around 10 a.m. During the day, we welcome thousands of young theatergoers for school performances; the city foyer serves as an inspiring meeting place for downtown residents and students; the city café is bustling; we’re developing plans for daytime and evening programming; and more and more social and cultural partners are finding a home at SCT.

Does art and culture get your heart racing? Do you have a natural talent for connecting people and organizations? Do you have a clear vision and a proactive approach to introducing new audiences to our current and future activities? And do you have a valuable network in Tilburg and the surrounding region? If so, you’re the Senior Program & City Marketer we’re looking for!

A varied job

• You will build a valuable network and maintain relationships with local and regional cultural and social partners, fellow cultural institutions, educational institutions, city theater companies, co-producers, and talent agencies;
• Together with the educational programmer, you will develop a modern and targeted communication strategy focused on (special) education;
• You have an inspiring vision for engaging and building a connection with new audiences, have the right contacts to achieve this, and contribute to our goal of attracting a more diverse audience that reflects the city and the region;
• You serve as an inspiring sounding board for your colleagues in the programming department when it comes to reaching new audiences, and you know how to translate initiatives into effective communications with target audiences;
• You are responsible for ensuring SCT's visibility at partner events;
• You will develop and launch campaigns on behalf of SCT to promote its offerings to both existing and new audiences;
• You write press releases, DMs, magazine articles, advertorials, and web content;
• You will coordinate the production of marketing communications;
• You will manage external parties such as designers, content creators, photographers, and videographers;
• You prepare project budgets and work within budget.

You

• You have extensive experience as a senior marketer. Experience in the cultural sector and knowledge of the cultural and social network in Tilburg and Brabant are a plus;
• You have an affinity for the performing arts and an inspiring vision of the role of cultural institutions in the future;
• Networking is in your blood. You know what’s going on in the city and the region, and you have a knack for spotting great opportunities, new target audiences, and partnerships;
• Knows how to turn ideas into actionable plans that align with SCT’s vision;
• You’re a proven go-getter; you thrive on organization and structure. You keep your cool during busy times and in unexpected situations;
• You are results-oriented, systematic, and have strong organizational skills;
• You have a college-level education and way of thinking.

We offer

• A workplace in the heart of the city, at an inspiring company with great colleagues;
• A competitive salary. The position is classified in pay grade 7 of the Dutch Performing Arts Collective Bargaining Agreement;
• Flexible working hours and the option to work from home part of the time;
• And of course, you can attend the performances and concerts at our venue for free.

Get in touch!

If you’re enthusiastic and think, “You’re looking for me!”, please email vacatures@schouwburgconcertzaaltilburg.nl by March 31, referencing the “Senior Marketer” job opening. Do you have questions about the position? Please contact Evelien ter Ellen, interim Head of Marketing & Ticketing, via email at eterellen@schouwburgconcertzaaltilburg.nl. The first round of interviews is scheduled for Monday, April 8.

Schouwburg Concertzaal Tilburg is a place where everyone can and should feel at home. As an organization, we strive to reflect the diversity of society. When candidates are equally qualified, we give preference to the candidate who enhances the diversity of our team.

Recruitment agencies are asked to refrain from contacting us regarding this job opening.