Senior Marketer

The Royal Theater Carré is looking for a
Senior Marketer
for 30–37.5 hours (negotiable)

Job Description
As a Performance Marketer on the marketing team, you are responsible for audience attendance at all performances at Carré. You manage the performance budget and devise the best way to promote performances directly to the target audience(s). You will work closely with producers to deploy marketing tools in a creative and efficient manner; this includes leveraging the publicity value of actors/performers, utilizing Carré’s channels, and running paid campaigns through outdoor, online, and social media. Drawing on your knowledge and experience, you will identify connections between different performances and similar target audiences and integrate these into your communications. You are the primary marketing contact for the producer and collaborate closely with the Programming and Ticketing departments within Carré. You evaluate and report on results, communicate key learnings, and create a visitor profile for each performance.

The marketing team consists of a Senior Digital Marketer, a Content Marketer, and a Marketing Coordinator, and is led by the Brand & Communications Manager, to whom you will report.

About the Royal Theater Carré
The Royal Theater Carré owes its reputation to its programming of national, international, and often exclusive world-class theater productions. From cabaret to concerts and from plays to musicals, Carré has something for everyone. Carré is therefore among the top three well-known cultural brands. Moreover, the theater is a major player in the corporate market and serves as the venue for events of all sizes, such as conferences, product presentations, and premieres.

Who You Are
You have a drive to achieve the best possible results. You know that the visitor experience is at its best in a sold-out Carré. You are a team player and know how to get people—both internally and externally—excited about your plans. You have a passion for culture and a keen interest in people and society. In addition, you’re aware of what’s happening within the organization and regularly check in with colleagues to ensure optimal results. You enjoy attending performances both inside and outside Carré, partly to see what’s happening firsthand and stay in touch with the audience.

Furthermore:

• Do you have a knack for words and visuals, and can you strike the right tone for the right audience?
• Do you have a keen sense for opportunities and leads, even in niche target groups?
• If traditional PR and marketing channels aren’t yielding the desired results, be prepared to explore other avenues in time to ensure a full house at Carré
• Are you flexible? You’ll be working in a small team where you’ll sometimes take on tasks that aren’t part of your regular responsibilities.

We offer you

• A great place to work in our beautiful theater in the heart of Amsterdam, as part of an enthusiastic team of colleagues
• An independent and responsible role in a dynamic field
• Plenty of room for new initiatives and ideas
• The opportunity to attend performances
• A competitive salary based on experience and education
• 8% vacation pay and 27 vacation days per year for full-time employees

Interested?
Are you the new team member we’re looking for? We’d love to hear from you—please send your resume and cover letter to aanhetwerk@carre.nl.

If you have any questions about the position, please contact Niels Cuijpers,
Brand & Communications Manager, at niels.cuijpers@carre.nl.

Diversity & Inclusion
The Royal Theater Carré seeks talented employees with outstanding skills for various positions and does not discriminate on the basis of cultural background, physical disabilities, gender identity, religious beliefs, sexual orientation, or age. We therefore support the Code of Inclusion & Diversity in the Cultural Sector - Code of Diversity & Inclusion