Public Relations Advisor

We are currently seeking an enthusiastic colleague who can quickly and easily connect with journalists and (potential) media partners. You maintain a broad (media) network. You’re not afraid to pick up the phone. You enjoy diving into the content and quickly recognize what’s exciting or newsworthy. Together with two other Press Officers/PR Advisors, you’ll form the PR team. This team is part of the Brand & Communications Chapter within the Engagement department, one of the four departments at WWF-NL. You work closely with the communications managers to determine the right messaging, with the experts from the Conservation department on solutions in the field, and with marketers to collaborate on campaigns.

The PR team strengthens the World Wildlife Fund’s reputation through the use of smart PR strategies. The issues you address span the entire organization: from the impacts of climate change to the transition to a nature-friendly food system, and from protecting forest elephants in Africa to developments surrounding the nitrogen crisis in the Netherlands. As a respected knowledge institute, the World Wildlife Fund is at the center of many socially relevant developments. Every day brings a new challenge!

What will you be doing?

• Work with the communications managers to identify the most compelling stories from our fieldwork, with a primary focus on wildlife and ecosystems;
• Stay up to date with current events. You identify, recognize, and capitalize on relevant publicity opportunities;
• Proactively maintaining media relations and responding to media inquiries promptly and effectively;
• Writing press releases about programs, projects, and partnerships;
• Creating effective media plans for campaigns;
• Seek partnerships for free publicity with organizations whose mission and target audience align with those of WWF-NL;
• Developing and organizing PR campaigns and press events;
• Analyzing publications using the monitoring system;
• Providing advice, coaching, and guidance to colleagues on media appearances. And ensuring that colleagues who serve as spokespersons receive regular training.

What do you bring to the table?

• Guts, a healthy dose of self-confidence, and the ability to win people over;
• You are assertive and meticulous, and you work informally within a team to get the most out of the project. You’re also willing to manage projects independently and take risks if doing so leads to greater success;
• At least 3 years of experience as a press officer or PR manager in the Dutch media landscape, in both B2B and B2C sectors;
• Curiosity and a desire to learn about internal and external developments in order to determine how relevant they are to our target audiences;
• A sharp and creative writer;
• Both the analytical ability to identify the big picture and an eye for detail to ensure accuracy;
• You don't let things rattle you easily and are a beacon of calm, even under pressure;
• Excellent command of Dutch (C2 level) and English (B2 level), both spoken and written;
• Office experience is a plus;
• Editorial or journalistic experience is a plus. 

Core Values

You identify with the core values of WWF-NL:

• Courage
• Integrity
• Respect
• Collaborate

What do we offer?

• A sustainable office surrounded by nature;
• Great coworkers and the opportunity to build an international network;
• Vegetarian lunches in the company cafeteria and free Thursday afternoon drinks;
• A 32–40-hour workweek. Initially, a one-year contract will be offered with a one-month probationary period;
• A competitive salary in line with the Dutch nonprofit sector; theminimum gross monthly salary for the position is 3,726 EUR and the maximum monthly salary is 5,001 EUR, depending on relevant experience (these amounts are based on a 40-hour workweek);
• A personal budget consisting of 8% vacation pay and 2.08% flexible budget;
• 6 weeks of leave per year (based on a 40-hour workweek);
• Commuting expense reimbursement based on 2nd-class public transportation (NS Business Card) and a reimbursement of €0.23 per kilometer cycled between home and the office;
• Hybrid work, which gives employees the flexibility to alternate between working in the office and working from home; employees can claim €2.40 for each day worked from home. 

Information and Procedure

Are you interested in this position and do you fit the profile described above? If so, we invite you to apply via our website.The application deadline is March 23, 2025.

To work at WWF-NL, you need a valid work permit.

If you have any questions about this application process, please contact Babette Vanlancker (Recruitment Coordinator) atbvanlancker@wwf.nl. If you have any questions about the position, please contact Annemiek Heuvelmans, Head of Brand & Communications, ataheuvelmans@wwf.nl.

We value diversity of backgrounds and cultures within our organization and strive to reflect this in the composition of our team. We therefore especially encourage candidates from underrepresented backgrounds to apply. To minimize unconscious bias during the recruitment and selection process, we use (semi-)structured interview templates.

We take the safety and well-being of our colleagues seriously. We therefore ask the successful candidate to complete an integrity statement and provide a Certificate of Good Conduct. We also request references.

We do not welcome unsolicited solicitations in response to this ad. We will contact recruitment agencies directly if necessary.