Product Owner/Senior Marketer Base

You'll be working on this team

You’ll be joining the Retail Banking team. Your mission?

Recruit as many individual donors as possible and turn them into lifelong UNICEF supporters. The team is responsible for a large portion of UNICEF’s revenue—as much as 65% of annual revenue. Together, you want to grow this share and make an even greater impact.

The cluster consists of several marketing teams, each with its own Senior Marketer serving as Product Owner. You’ll be joining a dynamic organization wheredigital innovationis a top priority.

What you will be doing

As a Senior Marketer, you will be jointly responsible (along with the Head of Retail Banking and the other Senior Marketers) for translating the long-term acquisition and engagement strategy into concrete fundraising goals and KPIs. You will take the lead in developing and implementing an effectiveengagement strategywith a particular focus on engagement through digital channels. You will work within multidisciplinary target group teams using theagile/SCRUM methodology.

Your role

You are the Senior Marketer and Product Owner, with a focus on maximizing value and retention. With your experience, you add real value across all channels and know how to retain donors, with the digital channel playing a major role in our growth ambitions. You work closely with various departments, including Communications and Tech & Data, provide substantive guidance to the team, develop the overarching strategy, and make substantive decisions.

• Responsible for the results of the annual plan and its associated objectives;
• Further developing UNICEF’s engagement marketing strategy and managing campaigns;
• Providing substantive guidance to the team on strategic campaign management;
• Leading specialists and stakeholders to implement innovative propositions and channels;
• Using data, customer journeys, and performance metrics to achieve set KPIs;
• You are responsible for budget management.

Here’s what we’re asking

• You are a creative self-starter who doesn’t shy away from challenges, identifies opportunities, and inspires the team to bring out the best in themselves;
• You are entrepreneurial, results-oriented, adaptable, and an excellent communicator, and you have proven experience with digital channels;
• You’re not afraid to go against the grain and inspire others to bring about change;
• You have a college or university level of work and thinking, and marketing knowledge at the NIMA C level;
• At least 5–10 years of experience in customer engagement, digital marketing, and data-driven work;
• You have experience with commercial campaigns and real-time marketing;
• You have a proven track record in developing an engagement strategy that integrates offline and online channels;
• You are skilled at designing customer journeys and using digital channels and content in storytelling and one-on-one communication;
• You are familiar with Paid Media, CRO, Marketing Automation, Microsoft Dynamics, and Google Analytics;
• Experience with Agile methodologies and Design Thinking is a plus.

What we offer you

• A competitive salary ranging from €4,919 to €7,011 gross per month (based on a 38-hour workweek), depending on your knowledge and experience.
• A flexible spending account equal to 10.23% of your gross salary, which you accrue each month and can use for personal purposes such as additional paid time off.
• A training budget that you can use for personal development.
• The option to work partly from home, with the necessary resources.
• A monthly phone allowance of €25 net to help you maintain your professional relationships.
• A good pension plan and a bicycle purchase plan.
• Of course, your travel expenses will be reimbursed.

The perks of working for the world's largest children's rights organization

• Working with over a hundred colleagues toward a shared goal: a better world for children.
• Diversity leave, which means you can swap national holidays for another day that is important to you.
• A casual work environment and the flexibility to set your own schedule.
• Work in a spacious, well-lit building designed for flexible working, just a 10-minute walk from The Hague Central Station.
• The opportunity to go for a daily walk or run in the beautiful Haagse Bos (we have showers and changing rooms).
• Work in an agile organization that prioritizes vitality and well-being, such as work-life balance and personal leadership.
• The option to volunteer for two days a year during work hours. 
• Of course, we offer you a multipurpose space that can be used for personal purposes, such as praying or pumping breast milk.

Would you like to know more?

Please feel free to contact Jolanda van Delft, Head of Individual Fundraising, by email at jvandelft@unicef.nl.

Here's how to leave a comment

You can apply until April 20, 2026.

Please submit your cover letter and resume using the button at the bottom of our Careers page.

We expect all employees to be willing to comply with our Code of Conduct and to cooperate in obtaining a Certificate of Good Conduct.

At UNICEF Netherlands, we believe in the unique contribution each person makes. Diverse backgrounds and perspectives are essential to making the greatest possible impact for children around the world. We also strive to create a work environment where everyone feels respected and valued—precisely for who they are.

We naturally expect all employees to be willing to comply with our code of conduct and to cooperate in the process of obtaining a Certificate of Good Conduct.

We do not welcome unsolicited sales calls in response to this advertisement.

www.unicef.nl