Online Marketer / Fundraiser

Drawing on the lessons learned from war and conflict to contribute to a strong democratic constitutional state and a peaceful society—that is what vfonds is committed to. Guided by this mission, we support projects that align with the achievement of our four objectives:

1. Increasing knowledge about war and conflict;
2. Promoting appreciation for the democratic rule of law;
3. Increasing appreciation for veterans and the police;
4. Developing skills to actively contribute to a peaceful society.

Each year, Vfonds helps make more than 250 unique and innovative initiatives and projects possible by providing grants, launching initiatives, and/or connecting parties within and outside the field. These projects cover a wide range of topics: from films such as *The Battle of the Scheldt* and theater performances to exhibitions, innovative educational projects, liberation festivals, and national commemorations. More information can be found at www.vfonds.nl. 

Your role

Recently, vfonds has taken its first steps in the area of fundraising. Together with your colleagues in the Communications & Fundraising department, you will further develop and expand our fundraising efforts. You will be responsible for online fundraising campaigns targeting the private market. We have ambitious goals regarding the generation of private revenue. That is why we are looking for a passionate Online Marketer / Fundraiser who delivers results. With your energy and expertise in online marketing and data-driven approaches, you will be a valuable asset to the team and the organization.

Your main duties and responsibilities are as follows:

• You will drive strong financial growth by recruiting and retaining donors;
• You will develop online fundraising strategies and translate them into concrete campaigns in collaboration with colleagues from the Communications & Fundraising department;
• You monitor, report on, and optimize online campaigns;
• You serve as a sounding board for the team in the area of online fundraising.

Your profile

You are a passionate online marketer/fundraiser with knowledge and initiative. You have a clear vision for how vfonds should build its online fundraising efforts, and you put that vision into action. You are creative, enterprising, and eager to learn. You know how to connect people to vfonds’s mission and inspire them to make donations. You are interested in vfonds’s mission and objectives and, ideally, also have an affinity for the field.

•  You must have at least a bachelor’s degree in (digital) marketing and communication;
• You have at least 3 years of work experience in online marketing. Experience with (online) fundraising is a plus;
• You have knowledge of and experience in developing strong, creative (lead generation and conversion) campaigns;
• SEO, SEA, display, video ads, CRO, customer journey management, and marketing automation are all familiar territory to you;
• You have experience managing external suppliers and agencies;
• You have a passion for data and know how to turn it into insightful reports and optimizations;
• You have strong communication skills, a way with words, and a good command of the Dutch language;
• You have experience with CRM systems, preferably Salesforce;
• You enjoy working with Marketing Cloud to build customer journeys and emails.

What can you expect from us?

• A small organization with short lines of communication and plenty of room for personal input;
• A varied position based on a 36-hour workweek with competitive benefits;
• This position is compensated according to Scale 8 of the Social Work Collective Bargaining Agreement (depending on education and experience, a minimum of €3,035 and a maximum of €4,607 per month based on a 36-hour workweek). The employment contract is for one year with the possibility of renewal;
• A workspace at our beautiful office in downtown Utrecht.

Information and Application

Are you interested and would you like to learn more about the position or the application process?

Please contact Miranda Rovers at the vfonds main number, 030 – 200 68 33, or by email at sollicitatie@vfonds.nl.

Do you fit the profile described above? If so, please send your cover letter and resume to sollicitatie@vfonds.nl, with the subject line “Application: Online Marketer / Fundraiser.” The deadline for applications is September 17, 2023. We aim to fill the position as soon as possible, depending on the candidate’s availability. A case study is part of the application process. The first round of interviews will take place during the week of September 18.

Vfonds works with, on behalf of, and for everyone. We value diversity and inclusion and strongly encourage anyone who fits the profile to apply.