Are you someone who endlessly scrolls through YouTube Shorts or the For You page, and are you always the first to know about the latest social media trends? And are you itching to get started on our YouTube series on NPO Zapp and NPO 3, such as the FOMO Show? Then you might just be the creative (digital) jack-of-all-trades we’re looking for. Are you also skilled at both coming up with and executing ideas that help our series reach a wider audience? Then we can’t wait to receive your application.

About the role 

As an Online Content Creative at KRO-NCRV, you’ll conceive and create online content for various titles, primarily for the NPO Zapp and NPO 3 YouTube channels. For this role, it’s essential that you have an in-depth understanding of YouTube and TikTok and grasp the power of a well-chosen thumbnail and title. In addition, your online content will help ensure that our series stand out and reach a wide audience.

This includes developing and optimizing the social media strategy—such as selecting engaging clips—as well as creating unique TikTok series that align with the content. It also involves executing this strategy, creating thumbnails, crafting copy, and making your posts (primarily videos) as catchy and appealing as possible for each channel, ensuring that viewers remain engaged from the very first second.

You’re constantly analyzing statistics to see what works and what doesn’t. You also use your knowledge and experience to expand your social media reach. Whether you’re creating content for 5-year-olds or 23-year-olds, you know exactly how to tailor the message to reach each target audience.

In this role, you will be part of the “Online Content” team, which is responsible for the online content for KRO-NCRV channels and KRO-NCRV content on NPO channels. In this role, you will work closely with the “Online Video” team—the team that produces the series—and your task will be to enhance them with (additional) online content.

These will be your responsibilities

Together with other online content specialists, you will create innovative and platform-specific content formats (text, images, video, and audio) for platforms such as YouTube, TikTok, Instagram, and Facebook.
You develop social media strategies that are perfectly tailored to the target audience, always focusing on optimization based on analytics.
You are responsible for the entire process, from coming up with the title and creating it to publishing it.
The social media schedule for your posts serves as your guide, and you’ll know exactly when your content will go live online thanks to a content strategy.
You will manage communications with the producer and the NPO; 
You are up to date on the latest social media trends and know how to creatively incorporate them when developing a content strategy; 
You know YouTube inside and out, and you know what works when it comes to thumbnails and captions.
You will regularly attend filming days to create additional content and ensure that the online content aligns seamlessly with the videos broadcast on television or online. Your primary focus will be on creating and editing videos for the younger audience of NPO Zapp/NPO 3, but you may also be called upon to assist with programs aimed at a slightly older audience. 
You enjoy seeing how well your posts are performing and use this information in your evaluation; 
You're good at editing videos and selecting clips from episodes that provide context.

About you 

You share the values of KRO-NCRV: an inclusive society where there is room for everyone and where people look out for one another; 
You have 1–2 years of work experience in a similar role; 
You are a creative and strategic digital content creator; 
You are a flexible, stress-resistant person who works energetically with colleagues or independently; 
You have an eye for results and aren't afraid of a schedule; 
You have a strong sense of responsibility and excellent communication skills; 
You are conceptual, creative, and keep a close eye on new trends; 
You have experience working with Adobe Premiere Pro and Adobe Photoshop (required) 
You can shoot video with a Sony A7 IV (preferred, but not required)

About the Digital & Marketing Department 

We are the pioneers at KRO-NCRV, an inclusive group of creative and unconventional colleagues. Our department consists of three teams: the Research & Concept Team, the Online Content Team, and the Data & Development Team. We’re always looking for new ways to tell stories, engage our audience, reach them, and make an impact. We do this because we want to make the world a better place, but also because we’re excited by all the opportunities that the many platforms and technologies offer us. Data, distribution, research, and online play an increasingly essential role in this. 

What we offer 

We offer a 36-hour-per-week employment contract, initially for a period of 12 months.

In accordance with the Collective Bargaining Agreement for Broadcasting Personnel, this position is classified in pay scale F. The salary depends on age and experience and ranges from €2,711.87 to €3,988.60 per month for a full-time position of 36 hours per week.

Employee benefits include:

8% vacation pay
6% year-end bonus
a fixed mileage allowance or free commuting via public transportation using the NS Business Card with a Traject Vrij pass
the option to swap public holidays
more than 5 weeks of vacation, prorated based on length of service
a loaner laptop
a generous pension plan
room to continue growing

Want more information before you apply? 

If you would like more information about this position, please contact Marloes Noga, Team Leader of the Online Content Team, atmarloes.noga@kro-ncrv.nl. 