Mid-Level Marketing & Communications Specialist

As a marketing and communications specialist, you’ll make a significant contribution to Utrechtzorg’s goals. With enthusiasm and creativity, you’ll develop marketing campaigns and ensure an optimal communication strategy for partner organizations, such as healthcare and social services organizations, educational institutions, political bodies, industry associations, and the local community. What makes your work as a marketing and communications officer particularly appealing is that you’ll be working in a dynamic, rapidly evolving sector with diverse target audiences. You’ll be part of a dedicated team with a passion for healthcare and social services.

What does the job entail?

You’ll keep track of developments in healthcare, wellness, and (online) marketing, looking for opportunities to implement these at Utrechtzorg. You’ll design and execute the marketing and communications calendar, ensuring its continuity and effectiveness. As the “hub of the wheel,” you’ll collaborate with internal and external partners, including program managers and project teams. You know how to integrate new initiatives into the overall strategy. You are active in content marketing—including websites, blogs, social media channels, email newsletters, white papers, and event support—targeted at our key audiences, such as participating organizations, regional healthcare and welfare professionals, and potential new hires.

You will focus on maximizing visibility and engagement with our target audience(s) using online performance strategies (SEO and SEA). You will identify new opportunities and initiatives to further enhance our online presence and, together with your team, ensure a consistent presence and engagement on social media. You will coordinate the timeline and content for our communication channels—from newsletters to the website—and collaborate with the team on their implementation. In short: a role at the tactical level where you’ll contribute to strategy and be involved in the execution of the design.

You will be working in a team of three professionals in communications and marketing.

What kind of candidate are we looking for?

You have:

• At least 5 years of experience in marketing and communications
• sufficient theoretical background, such as a bachelor’s degree in Marketing and/or Communication
• Experience working with a team on projects or in innovative environments
• Experience with content creation tools (Canva / design software) and designing content for modern media
• An affinity for the field of Health & Social Services and the social developments currently shaping this sector

You are:

• Proactive and responsible, you are committed to quality
• Proactive, you think in terms of possibilities
• You’re enthusiastic and driven, and you’re eager to continue growing

Who are we?

Utrechtzorg connects healthcare and social services organizations with the education sector, government, industry associations, and other stakeholders with the goal of making and keeping the regional healthcare and social services labor market future-proof. Fostering regional collaboration is central to our mission. Utrechtzorg’s strength lies in our cross-sectoral approach combined with excellent networks, enabling us to bring the right parties to the table for every regional labor market challenge. Utrechtzorg is an indispensable link in achieving a balanced labor market. We are a foundation with an executive director and a Supervisory Board. The entire organization consists of 15 colleagues and an equally large flexible pool of independent contractors. We work closely with the Regioplus association. Read more about our strategic direction and the themes we are working on atUtrechtzorg.net.

What do we offer?

• A challenging job with opportunities for rapid professional growth, an interesting network, and a stimulating work environment.
• Utrechtzorg is home to a team of passionate colleagues who will make you feel welcome right away. We are a small, dedicated organization with an important social mission.
• A position for 32 hours per week. The position is classified under FWG 60 of the VVT Collective Bargaining Agreement (up to 5,200 euros based on full-time employment, depending on experience). This includes vacation pay and a year-end bonus.
• The option to work remotely, in addition to working (together) in our modern, open-concept office in Houten.

Would you like to comment?

Utrechtzorg is working with the executive search firm Colourful People for its recruitment and selection process. Are you interested in this position? If so, please apply for this job opening via the Colourful People website. For more information about the organization and the position, please contact Monique Spaansen, a partner at Colourful People (M.Spaansen@colourfulpeople.nl). You can express your interest by submitting a cover letter and resume as soon as possible via the Colourful People website. Interviews with the selection committee will be scheduled once there are sufficient applications from candidates, with the goal of having the candidate start as soon as possible.