Digital Marketing Strategist

Does the public broadcaster’s video and audio content get your heart racing? And do you enjoy using digital marketing strategically to take the broadcasters’ content and the NPO’s brands and channels to the next level and make them fit for the future? Then this position is perfect for you!

As a digital marketing strategist, you will be working in the marketing department. There, you will be responsible for developing the digital engagement strategy, with the goal of encouraging the public to watch, listen to, or use more content from public broadcasters. In doing so, we aim to build a connection with the public in order to maximize the personal and social impact of the broadcasters’ programming.

The Marketing Department consists of two sub-teams: Marketing Communications and Continuity & Promotion (C&P). The department is part of the Audience & Marketing Division, which also includes Audience Research and Corporate Communications.

Here's what you'll be doing with us

As a digital marketing strategist, you will develop a multi-year marketing communication strategy for the NPO’s digital product portfolio within a dynamic media ecosystem. In this pioneering role, you will work closely with colleagues from audience research, branding, technology, and innovation as part of multidisciplinary teams. From a marketing perspective, you will serve as the key point of contact for the NPO’s digital product portfolio management, with a focus on NPO Start and NPO Luister.

As a digital marketing strategist, you’ll take the lead on our acquisition strategy across every conceivable channel. You’ll optimize our current digital marketing strategy and collaborate closely with the audio and video marketing strategists and the business leads for all our brands. You’ll focus on SEA and SEO, as well as social media, display, email, and content marketing, and you’ll contribute ideas to future digital service marketing plans. You’ll carefully determine which channels we use, including the selection of paid media. You’ll also allocate the budgets. Should we focus entirely on social media, or should we also pursue SEA? What is the maximum CPA?

As a marketing strategist, you’ll also develop digital strategies for the various (landing) pages required and collaborate with our communications specialist to craft the right messages. You’ll create media plans in collaboration with the communications specialist and other online marketers, and you’ll work closely with the CRM marketer to refine our customer engagement and determine the best way to reach our viewers and listeners. In short, you’ll be the central figure in the digital marketing strategy for all NPO channels.

You'll recognize yourself in this

• You have a college or university level of work and thinking;
• You have at least 6 years of relevant, solid, and demonstrable experience in the fields of digital marketing, strategy, marketing analysis, and reporting;
• You think creatively from a communications perspective and know how to translate that into a digital brand strategy or incorporate elements of behavioral science;
• You have strong analytical skills, think in terms of concepts or new ideas, and know how to inspire others with them;
• You have guts and a healthy dose of persuasiveness; you’re a team player, but you’re not afraid to speak up when necessary, both within the organization and outside of it;
• You focus on simplicity and clear communication and presentation, thereby gaining the support of your colleagues;
• You monitor audience and market trends and take the lead in keeping track of them, responding to them, and capitalizing on them.

Terms of Employment

• Everyone is welcome. Even if, for example, you have a disability and accommodations are needed;
• At the NPO, we have a hybrid work model and offer flexible working hours;
• You will receive a fixed year-end bonus equal to 6% of your annual salary;
• You will receive 200 vacation hours (based on a 36-hour workweek);
• We have an NPO Academy to help you further your professional development.

The position of Digital Marketing Strategist is a full-time role (36 hours per week). You will receive a one-year contract, and the salary ranges from €4,354 to €7,047 gross per month based on a 36-hour workweek. We determine the salary based on education, experience, and equal pay for all genders.

Interested?

If you would like to learn more about the position of Digital Marketing Strategist, please contact Caroline Will, Marketing Manager, at 06 50 84 46 04. You can also send a message or call Jolanda Janssen, recruiter, at 06 23 63 71 31. If you have no questions and are enthusiastic about the position, please send your resume and cover letter (attn: Caroline Will).  

When will you receive a response?

You can apply until Wednesday, January 17, 2024.

January 19, 2024: Job application feedback (end of day)

January 22, 2024: First job interviews (morning)

January 23, 2024: Feedback on the first job interviews

January 26, 2024: Second job interviews (including a potential assignment) (morning)

January 29, 2024: Feedback on the second round of interviews

January 30, 2024: Offer of employment terms (by phone and email)

Open to everyone

The NPO has a public mission: to serve the interests of every individual and society as a whole. The needs of our audience—with all its diverse backgrounds and perspectives—are our guiding principle. We want this to be reflected in our organization’s workforce. We believe in an inclusive organization that harnesses the power of diversity to achieve even better results. Because it is precisely because we differ from one another that we can arrive at new insights and better solutions. And that is exactly what we, as the NPO, are looking for. We are curious to learn who you are and what qualities and experience you bring to the table. Our job openings are therefore open to everyone.