Head of Audience

Do you feel connected to Theater Utrecht’s mission and vision, and would you like to help amplify the impact of socially conscious performances and an inspiring in-house program? Are you an enthusiastic leader with a focus on people and results? 

Maybe you're the one we're looking for

Head of Audience Relations 0.8–1 FTE

x / m / f

Location: Utrecht

About Theater Utrecht

Theater Utrecht is charting an ambitious course as the city’s leading theater company of the future. We have strong local roots and are making our mark both nationally and internationally. Under the leadership of Creative Director Anne Breure, alongside national and international artists Carolina Bianchi, Casper Vandeputte, Cherish Menzo, Floor Houwink ten Cate, Jaha Koo, and Naomi Velissariou, we create high-profile productions and programs that are both personal and political. We do this for an audience that is as diverse as possible.

We provide a platform for underrepresented voices and stories to make a significant and lasting impact on audiences, the arts sector, and society. Theater Utrecht is an enterprising and well-established organization that is part of the national cultural infrastructure (BIS).

What will you be doing (duties & responsibilities)

As Head of Audience (Marketing, Publicity, and Programming), you will lead a team of five professionals: a strategist, two campaign marketers, a programmer, and a freelance DTP specialist. Together with the team, you will work on developing a strong brand identity, successful campaigns for (co-)productions, and engaging and relevant audience programs—both in-house and across the country.

As a member of the Management Team, you will help set the direction for Theater Utrecht and ensure that the vision is clearly communicated to the staff. 

You will be responsible for:

• The positioning of Theater Utrecht within the field, locally, nationally, and internationally;
• Leading, supporting, and motivating a skilled team of professionals;
• To ensure that our programs and performances have the greatest possible impact;
• The budgets and financial plans for marketing and public relations;
• The development of our audience strategy, marketing, and campaigns;
• Optimizing work processes and collaboration with other teams;
• Relationships with suppliers and partners.

Who We're Looking For

We are looking for someone who shares our artistic and social mission and can help convey it to the public, the professional community, the city, and the world. You are analytical, curious, and have a strong vision of audience engagement in today’s world. You move effortlessly between strategy and execution, between the cultural sector and city life, and between our mission, vision, and objectives and their practical application across our various audiences. 

What you bring to the table

• You have a strong affinity with Theater Utrecht’s vision and the work we produce;
• You are both strategically strong and pragmatic;
• You are enthusiastic and inspire confidence;
• You have experience with change processes and know how to get people moving;
• You have proven experience in a leadership role; you are empathetic and decisive;
• You are curious, innovative, and a clear communicator;
• You have a way with words and a good sense of tone, imagery, and branding;
• You speak and write Dutch and English well.

What we offer (terms of employment)

• An inspiring workplace with a passionate, sociable, and ambitious team;
• An enthusiastic team and a casual, professional work environment;
• Plenty of room for ideas, development, and personal growth;
• A one-year contract with the possibility of renewal;
• Salary in accordance with the Theater and Dance Collective Bargaining Agreement;
• Training opportunities and a Podiumpas for theater visits.

Interested?

Does this job description sound like you? If so, please send your resume and a cover letter (in text or video format) tovacature@theaterutrecht.nlby Sunday, January 11, specifying the position you are applying for. The first round of interviews will take place on Thursday, January 15. If you have any questions or would like to have an informal conversation about this position, please contact Teun de Loos at teun@theaterutrecht.nl or 030-2737300. 

We want to contribute to a fair and healthy society, with an organization that reflects the diversity of the Netherlands. That is why we are working to build teams that bring together as wide a range of experiences and perspectives as possible. We invite everyone to apply, regardless of your life situation or background.