Head of Marketing & Communications

The Marketing & Communications department is a key part of this dynamic organization, and you will be leading it. With vision and a well-thought-out strategy, you will set the overall direction and ensure that the department—comprising about twelve employees—functions optimally and collaborates effectively with other departments. In everything you do, you will build the brands of the Kunstmuseum Den Haag, Fotomuseum Den Haag, and KM21, and you will know how to reinforce the sense of identity, humanity, and wonder surrounding these museums.You serve as a sparring partner for the executive board, other department heads, fundraisers, and relationship managers. You are also part of the Management Team and maintain contacts with partners and other cultural institutions. You report to the Executive Director and are responsible for the budget of all units within the Marcom department.

The team—comprising public relations, marketing, planning, and the museum shop—is working to position the Kunstmuseum Den Haag. This begins with promoting the exhibition program to various target audiences and strengthening the Kunstmuseum, Fotomuseum, and KM21 brands both nationally and internationally. In addition to running campaigns and generating media attention, the department plays an active role in developing podcasts, audio tours, and ancillary programming. Campaigns and activities are analyzed and optimized based on collected data. Our colleagues in planning handle communications with schools and organizations that visit the museum in groups. You will have final responsibility for online ticket sales, the websites, and social media channels of the Kunstmuseum Den Haag, Fotomuseum Den Haag, and KM21.

What will you be doing?

• You will develop a strategy to increase brand awareness both nationally and internationally—while ensuring that the museum remains inextricably linked to The Hague and its residents;
• You will be ultimately responsible for the marketing and communications strategy for exhibitions and will work to build a sustainable and diverse audience;
• You will ensure that the Kunstmuseum Den Haag, the Fotomuseum Den Haag, and KM21 reinforce one another;
• You have a vision for the online and offline museum experience and digital strategy;
• You will develop a new vision for our marketing strategy.

What are we looking for?

We are looking for a connector. Someone with extensive experience in a strategic role in marketing and communications, who can motivate the department’s staff through coaching and foster their professional growth. You are innovative and creative, with an affinity for the visual and applied arts. You are flexible, enterprising, and results-oriented, with an eye for the museum’s content. You inspire those around you: your colleagues as well as external stakeholders. You are attuned to developments in society and have an eye for trends in marketing and the creative field. At the same time, you serve as the point of contact for our controller: you keep our finances in order, ensure that inspiring annual plans—including balanced budgets—are ready on time, and back everything up with solid data.

Here's what you'll need:

• A university-level standard of work and thinking;
• Relevant work experience in a managerial role in the field of communications/marketing;
• Demonstrable strategic and analytical insight;
• Persuasiveness;
• A people-oriented individual who is also decisive;
• An understanding of trends in the broader cultural landscape of The Hague and the Netherlands.

We offer

A position at one of the Netherlands’ most beautiful museums, located in a stunning building with a pleasant work environment, and a salary in accordance with the Museum Collective Bargaining Agreement (CAO) at pay grade 12.

The Hague Museum of Art is committed to providing opportunities for as many diverse talents as possible. Given the current composition of our marketing and communications department, we invite all interested individuals (M/F/X), and in particular candidates with an immigrant background or a bicultural identity, to apply.

Interested?

If this opportunity interests you and you have the right experience and skills, we invite you to apply via thislink! The application deadline is July 7, 2023. Interviews will be held on July 12, 13, or 14, 2023. For more information about this position, please contact HR at personeelenorganisatie@kunstmuseum.nl.