Are you a creative online marketer with a passion for classical music? Are you always looking for new ways to reach and inspire audiences? Then we’re looking for you!

NTR is the broadcaster behind acclaimed programs such as *Het Klokhuis*, *Andere Tijden*, *Nieuwsuur*, and *Kunststof Radio*. Guided by our mission to be “special for everyone,” we develop high-quality, relevant content for all audiences, with programs and productions that inspire and contribute to people’s personal growth.

For 64 seasons now, the NTR Saturday Matinee concert series has been a flagship of NPO Klassiek’s live music programming. Unconventional and off the beaten path, it provides a stage for talented (Dutch) composers, ensembles, and musicians to perform at the highest level, supported by the Radio Philharmonic Orchestra and the Groot Omroepkoor. The NTR Saturday Matinee continues to attract hundreds of season ticket holders each year and also enjoys great interest from music lovers who opt for one or more individual series.

In the coming years, the NTR plans to break new ground with distinctive concert series. The marketing strategy is undergoing a major overhaul, aimed at building loyalty among both existing and new attendees of the NTR Saturday Matinee. In addition, the NTR intends to further expand the Saturday Matinee across various media platforms, in addition to the weekly live radio programming. This requires new and innovative content, as well as a great deal of creativity.

To bring this vision to life, NTR is looking for an Online Marketer who can develop a solid online strategy as part of the new marketing strategy.

Here's what you'll be doing:

Campaign Management & Optimization: You’ll devise and develop a data-driven approach that attracts a larger and more diverse audience.
You will develop a CRM strategy designed to engage and retain your audience. To do this, you will collaborate with an external digital agency. Experience with Active Campaign is a plus.
Analysis & Reporting: You’ll dive into the statistics to measure and improve the performance of your campaigns. Based on your insights, you’ll report on the results monthly and provide recommendations for further optimization.
Concert marketing: Together with the team, you’ll identify which concerts need extra attention and roll up your sleeves to get to work.
Content and social media: You will work with our artistic partners (NPO Klassiek, Radio Philharmonic Orchestra, Groot Omroepkoor, and others) to create and curate the right content.
You will be responsible for managing the website and social media channels, possibly with the help of an intern.
You will be working on a new website that is currently in development, where all technical possibilities are open.

This is you:

You have at least 5 years of proven experience in online (performance) marketing.
You have an affinity for classical music.
You have sales experience and are brimming with creative ideas.
You are not tied to a fixed work schedule and are regularly available on Saturday afternoons.
You have an excellent command of the Dutch language, both spoken and written.
You're confident and aren't afraid to stand up for your own opinions.
You're a team player and enjoy rolling up your sleeves and getting to work.

Here's what we offer:

A one-year contract starting July 1, 2025. Depending on knowledge and experience, this position is classified within salary grade G (with a salary range of €3,118 to €4,757) of the broadcasting collective bargaining agreement. The other terms and conditions of employment are also in accordance with the collective bargaining agreement for broadcasting staff.

We value ambition and are happy to support your professional growth. Do you want to advance in your career, try something different, or learn something new? NTR offers plenty of opportunities for this within the company, but thanks to our training budgets and your personal career budget, we believe that professional development extends beyond the workplace as well.

As an NTR employee, you will receive, among other benefits, a 6% December bonus, 8% vacation pay, a travel allowance, more than 5 weeks of vacation per year, annual salary increases, a group pension plan, and a monthly contribution toward your health insurance.

At NTR, we place a high value on work-life balance. That’s why, whenever possible, we offer a hybrid work arrangement. We support this approach with the right tools and technology, so you can always stay productive and connected.

NTR strives to foster an inclusive organizational culture that reflects the diversity of our society. An environment where everyone feels at home and connected contributes to job satisfaction and provides ample room for inspiration and creativity. We believe in the unique value of every individual, which is why our job openings are open to everyone.

You’ll also find a motivated and creative team made up of ambitious and enthusiastic professionals in the field of classical music.

Questions?

Are you enthusiastic and do you see yourself in the profile above? If so, please submit your cover letter and resume by May 15, 2025, using the application button below.