CRM Marketer, Business Development

Your playing field

Thanks to your dedication, you know better than anyone how to create the perfect customer journey to attract new customers. Your analyses and reports enable us to determine the most effective marketing mix, ensuring we meet our commercial targets. In doing so, you directly contribute to a happy, healthy, and active Netherlands. As a CRM Marketer for Acquisition, you excel by:

• develop impactful lead and subscriber acquisition campaigns based on customer journeys to attract new customers
• take the lead in a results-oriented sales approach
• boosting sales of both subscriptions and individual tickets through various channels: from online to telemarketing and street sales. You’ll oversee all the different channels and touchpoints in the customer journey, and you’ll constantly strive to find the right balance and allocation of resources across these channels.
• optimizing internal processes to work together more efficiently and effectively.
• Work as part of an agile, multidisciplinary team where you’ll write the user stories yourself and refine them with other team members to create the best possible deliverable for your client.
• Actively share knowledge, skills, and insights with your CRM colleagues so that the entire CRM department can take its performance to the next level.

You’ll also want to know this: You’re not only responsible for strategy, but also for execution—you’ll be putting your ideas into practice yourself. To do this, you’ll work closely with many different departments, such as Business Intelligence, Email Marketing, IT, Responsible Gaming, and Customer Service.

Working together, winning together

The Dutch Lottery is the Netherlands’ leading and most trusted gaming organization, with seven strong brands. We are the market leader and an expert in our field, and we are committed to responsible, fair, and safe gaming. We donate nearly all of our profits to support a happy, healthy, and active Netherlands. In addition to being a socially responsible gaming organization, we are also an employer. Our organization is home to over 400 highly talented employees.

By working together and winning together, there’s always a reason to celebrate. Within the CRM team, we help each other succeed and don’t just focus on our own success. Our differences make us strong together. Sports bring us together. The team consists of various marketing and channel specialists who are collectively responsible for the brand’s overall performance. Together, they’re going for the win!

Your talent

The people who work here love to stay active, are constantly developing themselves, and are driven to succeed. That’s what makes everyone at Nederlandse Loterij a top talent. Your talent is the sum of:

• a completed associate's or bachelor's degree and at least 5 years of relevant experience in lead generation
• experience with value propositions, campaigns, and recruitment strategies
• Extensive experience with sales optimization and managing KPIs such as Cost Per Acquisition and Lifetime Value
• creative in developing new concepts, in close collaboration with the in-house studio, agencies, and development partners
• knowledge of CRM tools, Google Analytics, and other data tools

In addition, for this position, you value teamwork and are skilled at managing stakeholders. You excel at data-driven work and putting yourself in the customer’s shoes. You are analytical, meticulous, disciplined, and proactive. You take ownership of your store!

Your score

As a CRM Acquisition Marketer, we offer you:

• A salary ranging from €4,400 to €6,300 gross per month, depending on your experience
• an attractive bonus plan.
• A full-time position for 32–40 hours per week. The CRM team meets on Thursdays to share knowledge and expertise and collaborate on projects aimed at further developing the field of CRM
• For €3.00, you can enjoy a healthy and varied lunch in our company cafeteria.

Our office in Rijswijk is generally where you’ll be working, but you’ll mainly work wherever best suits your tasks.