Content Marketer

A year ago, we introduced INVOLV as our new brand name. This was a significant step toward building a strong brand. The Brand & Marketing Team has identified numerous challenges in the annual plan. We are therefore looking for a Content Marketer to work 24–32 hours per week who will play a key role in this effort. 

Are you skilled at turning (sometimes complex) information into engaging, target-audience-focused content and campaigns? Are you curious, creative, and interested in working for an organization that offers plenty of freedom and flexibility to shape your own role? If so, please read on!

We are looking for a Creative content specialist with an understanding of user needs and data (24–32 hours per week).

What will you be doing?

Within our organization, you’ll be one of the key points of contact for our online presence. Together with your teammates, you’ll ensure that our communications are clear, engaging, and up-to-date. What do we present, where, to whom, and how? You have solid, creative ideas on these topics that you can easily put into action. 

You’ll be our driving force behind content creation, adapting existing content for various purposes, target audiences, and channels. For example, you’ll skillfully repurpose information from our website into engaging LinkedIn posts and design visually appealing elements that reinforce our message. To do this, you’ll need a keen eye for images and video, as well as proficiency in editing them. With that experience, you know how to strike the right visual tone so that our target audiences can relate to the content. Within communication projects, you advise on professional, creative, and engaging (online) campaigns at the thematic level, coordinate them, monitor them, and evaluate them afterward. And you provide the team with insights into the performance of our content so that we can continuously improve. 

 In any case, you will be responsible for the following tasks:

• Developing and coordinating content strategies and campaigns (including a content/marketing calendar);
• Developing and implementing a social media strategy;
• Managing our social media and advising on new channels;
• Tracking, analyzing, and interpreting web and social media statistics;
• Provide advice on improving and expanding the quality, discoverability, and reach of our online content.
• Managing our image library and searching for and editing new images. 

Who are we looking for?

Our ideal candidate:

• has proven experience with social media platforms such as LinkedIn, Facebook, Instagram, and YouTube (strategy and execution).
• manages to use social media in a truly "social" way.
• has experience maintaining a content or marketing calendar to monitor the alignment across different channels.
• has (professional) experience with image editing (e.g., Canva or Photoshop) and video.
• understands how different content performs with different audiences on different platforms.
• combines creativity with a focus on user needs and data.
• can provide advice and carry out the work. Works accurately and meticulously.
• has strong communication skills and a good sense of humor.
• is able to work effectively both independently and as part of a team.
• can empathize with target groups in the healthcare and social services sectors.

Experience with email marketing, such as drip email campaigns, newsletters tailored to specific target groups, etc., is a definite plus.

And what else do we have to offer you?

• A great deal of freedom and flexibility to organize your work as you see fit.
• The opportunity and resources to combine working at our office in Utrecht with working from home.
• A one-year contract with the possibility of a permanent position. 
• A competitive salary. INVOLV follows the Collective Labor Agreement for Social Work in the Netherlands, which in this case corresponds to pay scale 9.
• Excellent benefits, including a pension plan, educational opportunities, and a flexible spending account that allows you to maintain a healthy work-life balance.

Are you our new content marketer?

Please send your cover letter and resume tovacature@involv.nl. The position will remain open until we find a suitable candidate. At INVOLV, we believe in the power of diversity and inclusion. We therefore encourage everyone to apply. 

For more information, visitwww.involv.nl. Questions? Please contact Frank Wertwijn, M&M Team Leader (f.wertwijn@involv.nl), or Karin de Lange, Marketer (k.delange@involv.nl).

At INVOLV, we are very good at reaching out to our candidates ourselves. For this reason, we do not respond to solicitations or offers from agencies or intermediaries.