Head of Marketing & Communications

By nurturing, supporting, and celebrating artists’ freedom of expression—while respecting old, new, and controversial ideas—the museum aims to offer everyone a thought-provoking perspective on the world.

To convey the immense richness and diversity of the collection—as well as the various locations and activities—in a compelling narrative to our diverse audiences and stakeholders, we are looking for an energetic, inspiring, and steadfast

Head of Marketing and Communications

Boijmans in Transit is the program designed to bridge the gap during the museum’s renovation and consists of three phases.

About Museum Boijmans Van Beuningen

Now that the museum building is closed for extensive renovation and refurbishment, Boymans in Transit is in full swing: the storage facility and the Boijmans location in Rotterdam-Zuid are open and operational, and the collection is on view at museums throughout the Netherlands and abroad.

The first phase ran until the opening of the depot in the fall of 2021. Boijmans remained visible and in contact with the public through collaborations with fellow museums and other partners via Boijmans bij de Buren and Boijmans in de Stad.

The second phase began with the opening of the storage facility. Here, the museum once again has its own spaces for programming, and Boijmans Hillevliet has also gained more stability in this phase with additional rooms where programs can be organized.

The third phase will begin when the museum reopens to the public with extensive collection presentations and crowd-drawing exhibitions, currently planned for 2029. By then, Boijmans Hillevliet will have come into its own, or perhaps something new will have emerged in Rotterdam South. By that time, the depot will have become an integral part of the city’s collective consciousness.

What you will be doing

Your department handles publicity for the program and shapes the news generated by the museum. You will also work on (target audience) marketing and support for the Boijmans Van Beuningen brand. You will bring cohesion to the museum’s diverse range of stories, collections, activities, and locations.

As Head of Marketing and Communications, you will work with a team of five specialists to achieve our marketing and communications objectives, setting the strategic direction and ensuring we stay on course. You will use marketing and communications to raise Boijmans’ profile in line with our brand values, with a specific focus on our digital strategy—including the website—and digital innovations.

You will ensure the museum remains accessible to selected groups and are responsible for ticket sales for the depot. The Marketing and Communications department is part of the Operations and Public Engagement cluster. Together with the other heads in this cluster, you will ensure effective coordination and coherence in our work. As the department head, you will define the vision and (digital) strategy for the department, set priorities, engage and motivate your team members, and contribute to the implementation of the plans.

A summary of your responsibilities

• You are responsible for the communication and marketing policy, vision, and strategy
• You will be responsible for ticket sales, the website, and communications with various target audiences and stakeholders
• You will lead the marketing and communications department
• You foster a positive team dynamic and serve as a point of contact for employees in various areas of expertise
• You will strategically design marketing campaigns and partnerships
• You evaluate and analyze (research) results and incorporate them into recommendations and concrete actions
• You are responsible for the budget, and you use it as efficiently as possible.

What do you bring to the table?

You have extensive knowledge of marketing and communication in the cultural sector and a strong affinity for visual arts and design. You are a results-oriented team player who knows how to inspire and motivate colleagues and staff.

You are well-informed about developments in the museum and creative sectors and are open to renewal and (digital) innovation. You know how to get the organization on board with an innovative approach to best position the museum on the (inter)national map. You know how to engage with various stakeholders.

You are skilled at building and maintaining (new) networks. Together with your department and other departments within the organization, you will help shape the museum of the future.

We ask that you

• HBO+ level of work and thinking
• At least 5 years of relevant work experience in communications, marketing, and brand management
• Experience in a managerial position, preferably at a cultural institution
• Strategic insight and a focus on results
• Excellent verbal and written communication skills in Dutch and English
• An understanding of trends in the arts scene in and around the city
• An interest in the visual arts and the cultural sector
• A relevant network
• You should ideally live in Rotterdam

We offer

An interesting position, combining both substantive and business-related responsibilities in a creative work environment at a world-class museum. An employment contract for—initially—one year.

Salary, depending on education and experience, in scale 12 (as of July 1, 2023), ranging from a minimum of €4,170 to a maximum of €5,768 for a full 36-hour workweek (museum collective bargaining agreement). 8% vacation pay and 3.4% year-end bonus. Opportunities for personal development. A museum card and discounts at a number of other cultural institutions in Rotterdam.

Interested?

Museum Boijmans Van Beuningen is being supported in this process by Colourful People, Winfred Voordendag: 06-28284706. Please express your interest by submitting a cover letter and a resume; you can upload these via the "Apply" button at the bottom of this page.

The deadline for applications is Sunday, May 28. Interviews will be held on Monday, June 12 (^first round) and Wednesday, June 14 (^second round) 2023.The intended start date is September 1, or as soon as possible.

Museum Boijmans Van Beuningen recognizes the importance and necessity of diversity within the organization and strives to maintain a balanced workforce, in accordance with the Diversity and Inclusion Code.