Urban Marketing Manager

You & Your Role

Asan Urban Marketing Manager, you will work with colleagues in those areas to give Rabobank a recognizable presence in the cities listed above. You will collaborate closely with specialists and Urban Content Marketers to carry out complex projects that contribute to growth, diversity, and local collaboration. You will be responsible for developing, implementing, and evaluating impactful marketing activities as part of the national growth strategy.

Book results

• Understands the perspectives of urban youth or entrepreneurs and knows how to translate these into concrete campaigns and initiatives.
• Can bring an outside-in perspective, even within the context of a large organization. Is willing to pioneer and experiment with this approach.
• Can constructively challenge others and ask critical questions about their work. Conversely, knows how to get others on board with their own ideas and thoughts.

Top 3 Responsibilities

• Leading campaigns and activations that contribute to urban growth within national strategies, using a creative and outside-in approach to reach and engage target audiences in new ways.
• Leading multidisciplinary teams and collaborations, demonstrating ownership, fostering teamwork, and providing substantive guidance to achieve ambitious goals.
• Translating marketing strategy into effective (local) execution, focused on strengthening KPIs, enhancing market position, and delivering impactful, target-audience-focused activations.

We are conducting a centralized recruitment drive for two Urban Marketing Managers (one focusing on young people and one on (young) businesses). As an Urban Marketing Manager, you will be based in Utrecht (as part of Chapter Marketing) and will work across all five major cities. You will serve as a strategic leader within Rabobank’s marketing team, collaborate closely with local colleagues and Urban Content Marketers, and act as the link between national strategy and local execution.

Together, we can achieve more than we could on our own

We believe in the power of diversity. It is precisely by bringing together people’s unique talents, backgrounds, and perspectives that we become an even better bank. We are therefore eager to see what you can bring to our team of urban marketing specialists.

“Together, we ensure that Rabobank has a visible presence where it matters most: at the heart of urban life. In this way, we increase our impact and make a direct contribution to the growth of retail customers and entrepreneurship in the five largest cities in the Netherlands.”

- Ludo Voorn, Chapter Lead for Retail and I&P Marketing -

Future members of the Urban Marketing Team will build lasting customer relationships and drive economic growth in urban areas. Collaboration is at the heart of our approach; we operate as a single, results-oriented team within Rabobank. In addition, you will be part of an overarching community where all roles dedicated to urban growth exchange experiences and initiatives. This “urban growth” community will consist of approximately 25 FTEs. 

Work on yourself and the world around you at the same time

For us, your personal development and the development of society go hand in hand. That’s why we want to invest in you and work together to build a better world. We sum it up in one sentence: at Rabobank, you work on both yourself and the world around you. This is reflected in your personal development budget, our hybrid work environment, and a healthy work-life balance. In addition, you can work on banking matters for our personal and business clients, as well as on social issues such as Financial Well-being and Sustainable Living.

Why everyone is welcome at Rabobank

At Rabobank, we are convinced that diversity is our greatest strength. By combining our diverse backgrounds and skills, we create an environment where we bring out the best in ourselves and each other. We seek that diversity in areas such as knowledge, expertise, and experience, as well as in gender, background, and culture. In every department, we strive for diversity and the freedom to be yourself, whoever you are. That is what diversity and inclusion at Rabobank are all about.

You & Your Talent

• College-level academic ability and extensive experience in (online) marketing and campaign management;
• Demonstrable experience working with urban target groups and addressing social issues;
• Strong in strategic thinking, you are able to develop a vision and get stakeholders on board with it;
• Connects local communities with central organizations and corporations;
• Thinks innovatively and takes an outside-in approach;
• Being able to guide others and help them achieve ambitious goals;
• You thrive in a role that requires a great deal of independence and personal leadership;
• Is actively committed to diversity, inclusion, and social impact;
• You have experience with complex projects, are an expert in stakeholder management, and can quickly build a strong network;
• You navigate urban networks and digital communities with ease and know how to connect with people in diverse cultural settings; 
• You are fluent in Dutch, both spoken and written. Speaking a second language is a plus. 

You & the Job Application Process

You can apply for the Urban Marketing Manager position at Rabobank through November 27.

• For questions regarding the details of this position, please contact Ludo Voorn, Chapter Lead for Retail and I&P Marketing, or Bart Klomp, Chapter Lead for Business and PB Marketing, atLudo.Voorn@rabobank.nlorBart.Klomp@rabobank.nl
• If you have any questions about Rabobank’s metropolitan growth ambitions and the overarching community, please contact Abhijit Das, Head of Urban Growth, atAbhijit.Das@rabobank.nl
• Do you have questions about working at Rabobank or the hiring process? Contact Rebecca Stumpel, Corporate Recruiter, atRebecca.Stumpel@rabobank.nl
• The processkicks offonthe morning of December 3with anintroductory event in Utrecht. We look forward to seeing you there! Please save the date and register viaHome | Introductory Event - Major Cities Growth Plan. This is an informal opportunity to get to know each other better; no preparation is necessary. You will receive an invitation from us by December 1 at the latest, containing practical information about this event. Attendance at the event is not a requirement for applying.
• Immediatelyfollowing theevent, you will be assigned ajob application task, which must besubmitted by December 10 at the latest. You will receive further details about this along with your invitation to the event.
• Based on the application assignment, some candidates will be invited to aselection day on December 15 in Utrecht. Please tentatively mark this date in your calendar.  
• An assessment may be part of the process.
• If you are invited for an interview, Bo, our virtual assistant, will contact you via text message and email to schedule the interview.  
• When you first join the company, you will start with a temporary contract, with the intention of transitioning to a long-term position.
• You can find the answers to frequently asked questions at rabobank.jobs/nl/veelgestelde-vragen.  
• An assessment of reliability is part of the procedure.  
• We respect your privacy.