Marketing & Communications Team Manager

What will your role be?

As a team manager, you are responsible for all aspects of Marketing & Communications,

both B2B and B2C. You are part of the team managers' meeting and have

a crucial role because, in some cases, you are both a leader and

provide support for the products and services of other departments. You

is responsible for developing and implementing the annual plan and the

corresponding marketing budget. The marketing and communications team consists of 8

specialists. You will work closely with the team and the Editorial &

Content (both teams have a total of 13 specialists). Once every two weeks, there is

a joint meeting.

Here are a few specific examples of tasks for which you will be responsible,

Together with your team, you are responsible for:

• The campaign to get more (young) people involved in

to start playing golf (Welcome to the club).

• The products Try Golf, Golf Start, and

GOLFGO.

• Marketing various events that

The NGF organizes events such as the Big Green Egg Open.

• Successful activation of

partners/sponsors.

• Planning and implementation of PR.
• Golf clubs equipped with relevant information

to work together on the strategy and positioning of golf in

The Netherlands (B2B communications) and newsworthy communications.

• The informative and promotional use of

social media and use of the app.

• All communications, the corporate identity, and branding.
• Marketing campaigns and partnerships with

media, influencers, and brands.

What is the assignment?

More and more people are discovering golf. With over 425,000 players, it is the

the fourth most popular sport in the Netherlands and the growing number of women and men in the

The 25-to-50 age group is growing steadily. In the coming years, it will continue to

Our challenge is to attract that age group and, more specifically, women.

With the goal of revitalizing the sport of golf and achieving a more balanced gender ratio

is coming. The positioning of golf plays an important role in this. The

The NGF has set specific goals for attracting young

people, attracting women, and changing the image of the

golf among non-golfers. To support this, the NGF has adopted the Diversity Charter

signed and established a Diversity Working Group.

What kind of candidate are we looking for?

The new colleague we are looking for has:

• At least 3 years of experience in a

management position.

• Enjoys planning projects in broad terms

assign tasks and ensure a fair distribution of work within the team, whereby

everyone's strengths and talents are put to good use.

• Experience in communications and, in particular,

marketing.

• Experience working with data and from

These analyses can help drive results.

• Experience with campaigns and with the

"marketing" of products and events.

• Relevant education and work experience

at the higher professional education (HBO-plus) level.

• And, of course, a passion for outdoor sports.

Your personal qualities are:

• Strong organizational skills; you bring

provides a sense of direction and offers peace of mind and structure.

• You are an inspiring person.
• You know how to motivate a team and offer

support in their development.

• Creative and proactive, you can respond to

trends and innovations (such as new media).

Who are we?

The Royal Dutch Golf Federation (NGF) was founded in 1914. There are

more than 427,000 golfers in the Netherlands who are members of over 270

golf clubs. The NGF aims to promote the sport of golf in the broadest sense of the word

develop and encourage a greater sense of enjoyment and fun in the game for every golfer

regardless of skill level and ambition. The NGF has approximately 50 employees and the management

consists of two people: the Managing Director and the Marketing Director. In

In this role, you will report to the Director of Marketing.

GOLF.NL is the golf lifestyle platform for (prospective) golfers, while NGF.NL is the

a platform through which we inform and inspire our 270 affiliated golf clubs about

the strategy and everything that matters in golf. With these two

brands, including websites, newsletters, social media channels, and digital

magazine, the GOLF.NL app (360,000 downloads), and online services such as Open

Through Golfdagen, Golfstart, and GOLFGO, the NGF supports its members and promotes them

golf as widely and extensively as possible.

What do we offer you?

• A one-year contract, with the option to

renewal.

• The NGF offers you a challenging position in a

an ambitious and entrepreneurial organization that offers plenty of room for personal initiative

initiative.

• Your workplace is in an inspiring

work environment at DeWeerelt van Sport, the premier “sports hub” in the Netherlands, with

inspirational sessions, on-site sports facilities, sports classes with a personal trainer

coach, yoga instructor, and free lunch.

• Salary in accordance with the Sports Collective Bargaining Agreement and a good

pension plan; the position is classified in pay grade 11, with a minimum of 3,700

up to 5,474 euros gross per month, plus an 8% vacation allowance and

year-end bonus.

• Options for personal

development.

Would you like to comment?

The Dutch Golf Federation is seeking assistance with recruitment and selection

by the executive search firm Colourful People. Are you interested in this

Interested in this position? Apply for this job opening by October 28 via the application form on the Colourful People website. For more

For more information about the organization and the position, please contact Monique

Spaansen, partner at Colourful People (M.Spaansen@colourfulpeople.nl). The interviews with the selection committee are

Scheduled for Friday, November 10, and Tuesday, November 14, at DeWeerelt van Sport

with the aim of having the candidate start as soon as possible.

Recruitment agencies are asked to refrain from contacting us regarding this job opening.