Marketing Communications Manager

What you will be doing

As a marketing communications manager, you will develop radio, television, and online campaigns that reinforce and expand the value propositions and reach of all public broadcasters’ content across our channels and platforms. Together with our agencies and internal colleagues, you will create cross-media campaigns that resonate with our audience and inspire action. In this way, you will increase the visibility of our channels and brands and drive more engagement with the rich content of public broadcasting in today’s crowded media landscape—on TV, radio, and our digital platforms NPO Start and NPO Luister. Together with the Audio and Video marketing strategists, you will be responsible for our entire marketing communication strategy and its translation into an ambitious and achievable campaign calendar. In this role, you will be responsible for the day-to-day marketing activities for the two brands: 3FM and FUNX. We are looking for someone who relates to and identifies with the target audience and knows how to reach a younger audience.

You'll recognize yourself in this

• You have a college or university level of work and thinking;
• You have at least 5 years of experience in marketing and a proven track record of successfully developing impactful cross-media campaigns;
• You know everything about digital marketing and the latest trends and developments in the field, such as the use of new technologies like AI;
• You know where younger audiences hang out, what interests them, and how to engage them.

As a marketing communications manager, you naturally possess above-average communication skills. You are a team player and a connector, able to adapt quickly in a complex environment, and have a good sense of internal dynamics. You know how to translate marketing jargon into clear and effective language for colleagues outside your team. You bring creative ideas to the table and have a keen interest in current and emerging media and formats. You stay well-informed and are, of course, familiar with our brand portfolio in the areas of radio, television, online, and on-demand.

You see all kinds of opportunities for the NPO to make it even more accessible to everyone in the Netherlands and to translate the values of public broadcasting into unique selling points.

Public Relations & Marketing Department

As a marketing communications manager, you will work in the Marketing Department, whose goal is to encourage the public to watch, listen to, or use public broadcasting content. We aim to build a connection with the public to maximize the personal and societal impact of the broadcasters’ media offerings. In the field of marketing, we serve as the center of expertise for channel, genre, and programming teams, broadcasters, and the various teams within the Audience & Marketing division.

The Marketing Department consists of two sub-teams: Marketing Communications and Continuity & Promotion (C&P). The other departments within the Audience & Marketing Division are Audience Research and Corporate Communications. As Marketing Communications Manager, you will report to the Marketing Manager.

Terms of Employment

• Everyone is welcome. Even if, for example, you have a disability and accommodations are needed;
• At the NPO, we have a hybrid work model and flexible working hours;
• You will receive a fixed year-end bonus equal to 6% of your annual salary;
• You will receive 200 vacation hours (based on a 36-hour workweek);
• We have an NPO Academy to help you further your professional development.

The position of Marketing Communications Manageris a full-time role (36 hours per week). You will receive a one-year contract, and the salary ranges from €3,651 to €5,742 gross per month based on a 36-hour workweek. We determine the salary based on education, experience, and equal pay for all genders.

Interested?

If you’d like to learn more about the position of Marketing Communications Manager, please contact Caroline Will, Marketing Manager, at 06-50 84 46 04. You can also text or call Jolanda Janssen, recruiter, at 06 23 63 71 31. If you have no questions and are enthusiastic about the position, please send your resume and cover letter (attn: Caroline Will).

When will you receive a response?

You can apply until Sunday, July 14, 2024

July 16, 2024: Job application feedback (end of day)

July 18, 2024: first job interviews

July 19, 2024: Feedback on the first job interviews

July 22, 2024: Second job interviews

July 23, 2024: Feedback on the second round of interviews

July 25, 2024: Offer of employment terms (by phone and email)

Open to everyone

The NPO has a public mission: to serve the interests of every individual and society as a whole. The needs of our audience—with all its diverse backgrounds and perspectives—are our guiding principle. We want this to be reflected in our organization’s workforce. We believe in an inclusive organization that harnesses the power of diversity to achieve even better results. Because it is precisely because we differ from one another that we can arrive at new insights and better solutions. We therefore welcome candidates who, through their background and experience, wish to contribute to this. When candidates are equally qualified, preference will be given to the candidate who strengthens diversity within the NPO in this way.