Marketer Pop

The team

Our dynamic program marketing team consists of 20 colleagues. Together, we handle the promotion of our entire program: approximately 2,300 productions per year. Each marketer has their own area of expertise, such as pop, classical, jazz, bynight, global, and knowledge & debate. We’ve been using Salesforce Marketing Cloud for some time now, which helps us run marketing campaigns that are increasingly targeted and tailored. Our goal is to sell as many tickets as possible and build long-term loyalty among music lovers. Since our programming mainly takes place in the evenings, we enjoy attending these events together on a regular basis. This helps us stay well-informed about what’s happening and who’s visiting us.

Your contribution

You are responsible for developing and implementing promotional plans that ensure optimal ticket sales. As a pop marketer, you will work closely with six other pop marketers; together, you will promote all pop festivals and concerts. From the moment an event is announced, you know how to reach the right target audience. You leverage your network for collaborations and know how to identify and approach the right people and media within a broad press network. You analyze the effectiveness of your (digital) marketing campaigns and make adjustments where necessary. Together with the programmer(s), you conduct progress analyses. You get a boost from identifying opportunities and attracting as many visitors as possible to the concerts and festivals under your responsibility.

YOU

• Are you a music lover with an interest in TivoliVredenburg’s pop programming?
• You have at least 3 years of verifiable experience in marketing, preferably in the live entertainment industry.
• Are you creative, proactive, and detail-oriented?
• You have strong verbal and written communication skills in both Dutch and English.
• You are able to identify opportunities and turn them into effective, eye-catching campaigns.
• You have a degree in Marketing, Communication, or a related field, at least at the associate's degree level.
• You are up to date on the latest developments in online and social media marketing.
• understands that our events mainly take place in the evening and enjoys attending them.
• Experience in promoting concerts or with Salesforce is a plus.

The job requirements listed above give you an idea of the profile we’re looking for. If you don’t meet all the requirements but still think this is the perfect job for you, we encourage you to apply anyway.

WE

We are offering a versatile position for 32–36 hours per week in a dynamic work environment with close-knit colleagues. This position is classified in pay scale 7 of the VNPF collective bargaining agreement and is available immediately. In addition, there are attractive fringe benefits (such as access to concerts, dance evenings, and festivals, travel allowance, and a pension plan). 

TivoliVredenburg adheres to the Diversity & Inclusion Code and strives to build a team that brings together as wide a range of experiences and perspectives as possible. 

Interested in applying?

Would you like to join our team? Please submit your resume and cover letter via our website by May 29, 2026. We look forward to hearing from you! If you have any questions about the position, please email Program Marketing Team Leader Jeroen Boerman at hr@tivolivredenburg.nl, with the subject line “Marketeer pop Job Opening.”