Marketing Intelligence & Online Sales Manager
The Concertgebouw is one of the most visited concert halls in the world, hosting more than 900 events and welcoming over 730,000 visitors each year. The acoustics of our halls are world-renowned; nowhere else does classical music sound more beautiful. But we offer much more than just classical music: here you can also enjoy pop, jazz, film music, hip-hop, children’s concerts, and much more. We are 95% self-sufficient in terms of our revenue. With an enthusiastic, close-knit, and friendly team, we create unforgettable experiences for our visitors.
As Marketing Intelligence & Online Sales Manager, you play a key role in reaching as wide an audience as possible. You know how to use data and research to reach (new) visitors online, and you’re able to translate that knowledge into online campaigns.
Who are you?
- You enjoy leading a team or project group, or you are ready to take that step.
- You know how to effectively set up and run online marketing campaigns.
- You can analyze data using tools such as PowerBI, Google Analytics, and Excel.
- You are able to design and conduct market research.
- You enjoy turning research findings and data analysis into actionable steps.
No two people are alike. The Concertgebouw strives to be an organization where everyone feels welcome and safe—a place where employees can be themselves and are given the freedom and recognition they need to contribute to our mission in their own way.
What does your team look like?
As a hands-on manager, you will lead the Marketing Intelligence & Online Sales team. It is a young and dedicated team consisting of three specialized staff members: a Data Analyst, a Website Product Owner, and an Email/CRM Marketer. You will report to the Head of Marketing, Communications & Sales.
What will you be doing?
As Marketing Intelligence & Online Sales Manager, you will be responsible for the Concertgebouw’s online, data-driven marketing strategy. Together with the team, you will focus on online marketing, market research, data analysis, website optimization, email marketing, and CRM.
Your main responsibilities will be:
- Leading the Marketing Intelligence & Online Sales team.
- Developing the strategy and goals for the Concertgebouw’s online (and data-driven) marketing, while keeping pace with developments in the field of online marketing.
- In consultation with the Marketing Team and relevant agencies, you will develop online marketing plans for large-scale campaigns.
- Launching, monitoring, and adjusting online advertising campaigns, such as SEA, SEO, display, and social media campaigns, in close collaboration with the Marketing team.
- Designing and conducting (or commissioning) market research.
- Project management for projects at the intersection of Marketing, Communications & Sales and IT.
- Managing specialized agencies in the fields of market research, data analysis, and online marketing.
- Advising the Head of Marketing, Communications & Sales on making strategic decisions based on the results of data analysis and market research.
You will work closely with colleagues in the Marketing, Communications & Sales department, as well as with other departments within the Concertgebouw, such as Sponsorship, Venue Rentals, and the Concertgebouw Fund. You will regularly share the results of your research and analyses with the management team and the executive board.
What do we offer?
- A salary between €3,480 and €4,600 gross per month based on full-time employment;
- You are accruing pension benefits;
- You will be taking on a varied role;
- A free ticket program for employees;
- You can take training courses to keep your knowledge up to date;
- A bicycle plan up to €749, including VAT;
- And above all, you’ll be part of a dedicated, enthusiastic, and friendly team in a dynamic and informal work environment.
We warmly invite you to apply. We’d love to hear about you and give you the opportunity to contribute in your own way to the Concertgebouw’s mission to connect and enrich people through sublime musical experiences. Please apply by Sunday, March 5, 2023, by sending your application, including your resume and cover letter, torvacature@concertgebouw.nl.
For more information about this job opening, please contact Job Noordhof, Head of Marketing, Communications & Sales (j.noordhof@concertgebouw.nl).
