Marketing Intelligence & Online Sales Manager

The Concertgebouw is looking for a:

Marketing Intelligence & Online Sales Manager (F/M/X)

38 hours per week

As Marketing Intelligence & Online Sales Manager, you play a key role in reaching as many (new) customers as possible. You know how to find visitors online and turn data insights into concrete actions.

Who are you?

• You enjoy leading a team or project group.
  
• You know how to effectively set up and run online marketing campaigns.
  
• You can analyze data using tools such as PowerBI, Google Analytics, and Excel.
  
• You are able to design and conduct market research.
  
• You enjoy turning research findings and data analysis into actionable steps.
  

No two people are alike. The Concertgebouw strives to be an organization where everyone feels welcome and safe—a place where employees can be themselves and are given the freedom and recognition they need to contribute to our mission in their own way.

What does your team look like?

You will lead the Marketing Intelligence & Online Sales team, which consists of three specialized staff members. It is a young and dedicated team comprising a Data Analyst, a Website Product Owner, and an Email/CRM Marketer. You will report to the Head of Marketing, Communications & Sales.

What will you be doing?

As Marketing Intelligence & Online Sales Manager, you will be responsible for the Concertgebouw’s online, data-driven marketing strategy. Together with the team, you will focus on online marketing, market research, data analysis, website optimization, email marketing, and CRM.

Your main responsibilities will be:

• Leading the Marketing Intelligence & Online Sales team.
  
• Developing the strategy and goals for the Concertgebouw’s online (and data-driven) marketing.
  
• Launching, monitoring, and optimizing online advertising campaigns, such as SEA, SEO, display, and social media campaigns, in close collaboration with the Marketing team.
  
• Adapting to the rapidly changing landscape of online marketing.
  
• Designing and conducting (or commissioning) market research.
  
• Project management for projects at the intersection of Marketing, Communications & Sales and IT.
  
• Managing specialized agencies in the fields of market research, data analysis, and online marketing.
  
• Advising the Head of Marketing, Communications & Sales on strategic decisions based on the results of data analysis and market research.
  

You will work closely with colleagues in the Marketing, Communications & Sales department, as well as with other departments within the Concertgebouw, such as Sponsorship, Venue Rental, and the Concertgebouw Fund. You will regularly share research findings and analyses with the management team and the executive board.

What do we offer?

• A salary between €3,480 and €4,600 gross per month based on full-time employment;
  
• You are accruing pension benefits;
  
• You will be taking on a varied role;
  
• A free ticket program for employees;
  
• You can take training courses to keep your knowledge up to date;
  
• A bicycle plan up to €749, including VAT;
  
• And above all, you’ll be part of a dedicated, enthusiastic, and friendly team in a dynamic and informal work environment.
  

We warmly invite you to apply. We’d love to hear from you and give you the opportunity to contribute to the Concertgebouw’s mission in your own way. Please apply by Sunday, January 8, 2023, by sending your application, including your resume and cover letter, tovacature@concertgebouw.nl.

For more information about this job opening, please contact Job Noordhof, Head of Marketing, Communications & Sales (j.noordhof@concertgebouw.nl).