Head of Marketing & Communications

The productions are created for stages and venues in Rotterdam and tour both nationally and internationally. At Theater Rotterdam, surprising ideas, insights, and innovative solutions emerge from an interplay of cultures, knowledge, and experience. They believe in the power and diversity of theater, in telling new stories, offering different perspectives, and fostering dialogue. Theater Rotterdam is one of the three major theater companies in the Netherlands that combine programming, production, talent development, and education. It employs approximately 125 staff members.

Role As Head of Marketing & Communications at Theater Rotterdam, you will be responsible for developing long-term marketing plans, formulating a marketing vision, and translating that vision into strategies for positioning and audience outreach, both internally and externally. The context? Theater Rotterdam brings people together to create groundbreaking theater and foster connections. To make a difference—in people’s minds, in their hearts, and in Rotterdam. And that is precisely what you, as Head of Marketing & Communications, see as the goal of your new role. The result, for example, could be reaching entirely new audience groups. You are positioned at the right level to make an impact because you are part of the management team. This means you share responsibility for the organization’s overall policy. Also on your agenda:

• Connecting the artistic vision with the audience and fostering interaction;
• You are responsible for the budget and prepare annual budgets;
• You will develop new marketing strategies for the sector that stem from the convergence of production, presentation, and talent development;
• You will initiate and facilitate partnerships in the area of marketing and media campaigns with our in-house creative and production teams;
• You maintain (inter)national contact with other partner institutions and key local organizations;
• You will further develop the target audience strategy, which is rooted in a strategic yet highly flexible marketing approach;
• You will organize work, assign tasks and responsibilities, and monitor the progress of all ongoing campaigns;
• You are responsible for the digital infrastructure of platforms and the systems required for this, as well as for optimizing it;
• You will develop and strengthen the Marketing & Communications team and lead the change process;
• You will work with department heads and senior management to promote inclusivity and diversity;
• You will develop clear procedures and oversee their implementation;
• You provide the most up-to-date information on retail markets and consumer behavior.

The Marketing & Communications Department at
is home to an enthusiastic and dynamic team of about 13 employees, freelancers, and interns, each with their own area of expertise. At the helm is you, the Marketing & Communications Manager. The department works daily to connect people with Theater Rotterdam, is responsible for telling Theater Rotterdam’s brand story, and for promoting and communicating about performances, in-house productions, concerts, and festivals. You are also the direct supervisor of the Ticketing & Service department. This team consists of 12 employees and is functionally managed by a Coordinator.

Your Profile

• At least a college-level standard of work and thinking;
• You have preferably completed a degree in Marketing or Communication;
• Approximately five years of relevant and managerial work experience;
• You lead in an inspiring and motivating way: you are a team builder and a strong communicator;
• You have experience developing and implementing a strategic marketing and communications plan;
• Your expertise covers a wide range of areas, from brand strategy to digital hospitality, and from content strategy to data marketing;
• Excellent communication skills in Dutch and English;
• The city of Rotterdam and its residents inspire you.

Theater Rotterdam places great value on diversity. A diverse range of talents contributes to our vision and strategy of effectively representing and reaching the city and its residents. That is why we strongly encourage candidates from culturally diverse backgrounds to apply.

Job Opening A position at an innovative theater organization featuring exciting and talented artists, with approximately 500 performances annually in Rotterdam, national and international tours of our own productions, guest programming, festivals, and in-depth programs. In addition, you’ll be rewarded with:

• A gross monthly salary of €5,437 (Collective Bargaining Agreement for Theater and Dance);
• A full-time position of 38 hours per week (40 hours including 12 compensatory time off days);
• 27 vacation days and 12 ADV days;
• A one-year appointment with the possibility of a permanent contract;
• A workspace in the heart of the city, in the Witte de Withkwartier and on Schouwburgplein.

Process Theater Rotterdam is being supported in this recruitment process by the executive search firm Colourful People. For more information, please contact Henna Seedorf, Partner at Colourful People, at 06-24274368. You can apply by uploading your cover letter and resume no later than September 2 via the Colourful People website. First interviews will be held on September 22 and 23, and second interviews on September 26, 2022.