Head of Marketing & Communications

The Marketing & Communications Group consists of the Brand, Insights, Digital, Corporate Communications & PR, and Events departments. This Group is responsible for the Van Gogh Museum’s marketing and communications in the broadest sense. To this end, it focuses on all stakeholders, both in person and online. We have a challenging leadership position available on our management team:Head of the Marketing & Communications Group (MT member),full-time (36 hours). 

What will you be doing?

As Head of Group Marketing & Communications, you will make a significant contribution to the goals and ambitions of the Van Gogh Museum in Amsterdam and the Mesdag Collection in The Hague. As a marketing strategist, you will represent our values and lead the team of professionals working in marketing and communications. In this role, you will report directly to the Executive Director. You will work in an energetic and collaborative environment, with the following duties and responsibilities:

• Based on the organization’s 2025–2028 strategy, you will determine the strategic direction and multi-year plan for your Group.
  
• You will manage the three department heads of the Brand, Digital, and Corporate Communications & PR departments, as well as the team leader of the Events team. In addition, you will directly manage the Insights department, which consists of three employees. This department focuses on marketing data analysis, audience insights, and CRM. Indirectly, you will oversee 30 employees.
  
• You lead with conviction and clear communication, thereby strengthening the museum’s position for the long term.
  
• With a data-driven, inclusive approach, you will continue to develop the marketing and communications strategy.
  
• You are responsible for monitoring and optimizing processes and efficiency within your Group.
  
• You will prepare the budget and monitor it in consultation with management.
  
• You think in terms of opportunities and ensure that decisions and concrete actions lead to results and lessons learned. You keep a close eye on how everyone works together.
  
• You will represent the Van Gogh Museum and the Mesdag Collection within your professional field, network, and to the press.
  
• You are able to work well with the other members of the management team so that you can achieve success together. In doing so, you help foster a connection between the Marketing & Communications Group and the rest of the organization.
  
• Inclusion, diversity, and sustainability are high on the museum’s strategic priorities, and you embrace these values.
  

Who are you?

We are looking for an inspiring colleague who shares our core values—“unique, authentic, and connected”—and who brings the following to the table:

• College or university level of work and thinking.
  
• Extensive relevant experience in a similar role in the field of marketing and communications, where you have established strategic direction, worked with KPIs, and managed a team directly or indirectly.
  
• You have experience in developing both B2C and B2B (digital) marketing and communications in the Netherlands and, preferably, internationally.
  
• As a manager, you are able to create a safe work environment where diversity is embraced and employees feel they can be themselves. You lead by example in this regard.
  
• You have a collaborative approach that enables you to motivate, engage, and inspire managers and employees, and you know how to fully develop and utilize their knowledge and talents.
  
• You are able to easily make connections, think strategically, and consistently communicate a vision. In addition, you find fulfillment in translating strategy into practice for your teams’ areas of expertise.
  
• You are able to build support and communicate persuasively with various stakeholders. You enjoy making complex decisions and are solution-oriented.
  
•  You bring innovative ideas that add value.
  
• You have an excellent command of Dutch and English.
  
• You have a passion for art and the cultural sector.
  

Where will you end up?

In the heart of Amsterdam, you’ll find yourself in a dynamic cultural and business environment where you can seize every opportunity to bring out the best in yourself and your team. Here, you’ll advance your career and contribute to a global brand.

The Museum Collective Bargaining Agreement applies. The full-time salary (36 hours) ranges from €5,437 to a maximum of €8,269 gross per month (scale 15), depending on your education and experience. In addition, we offer the following benefits:

• 8% vacation pay
  
• 3.4% year-end bonus
  
• iPhone and laptop with the option for hybrid work
  
• Museum Pass
  
• Good pension plan
  
• Travel Expense Reimbursement
  
• Health allowance (€150 in 2024)
  
• Fresh and healthy lunches in our company cafeteria
  

Are you coming along?

Did this job posting spark your interest, and would you like to join our team? We’d love to have you! You can apply by clicking the “Apply” button at. Please send us your cover letter and resume (as a PDF file) by July 5, 2024.

The first round of interviews will take place on July 15, and the^second round will take place on July 18.

If you would like to know more, please contact Anita te Duits (Recruitment Business Partner) at 06-50019346.

We are an organization for everyone, where we embrace the widest possible range of people. We believe that diversity is the foundation of creativity, inspiration, and innovation. We are committed to embodying our mission within our organization to be as accessible and approachable as possible to as many people as possible. Of course, it doesn’t matter what your name is, where you’re from, what you look like, or what you believe in. So we’re here for you too, and you’re more than welcome to apply!