Community and Communications Lead

About The Healthy City

De Gezonde Stad is an independent organization of sustainability advocates that has been making Amsterdam more sustainable and healthy for over ten years. We do this by launching and implementing initiatives in collaboration with a community of Amsterdammers. We take a holistic, neighborhood-focused approach based on the themes of Green City, Food for the City, and Engaged City. Our projects are innovative, hands-on, positive, and bottom-up. We encourage and empower residents and businesses to take the initiative on concrete projects themselves, such as planting trees, visiting local food initiatives, or upcycling old clothing.

Your role

Together with the director and the project lead, you will form the core team of De Gezonde Stad and oversee the implementation of the Betrokken Stad program and project communications. In this role, you will develop the strategy regarding community and communication objectives. Your role is highly organizational in nature and requires a big-picture perspective. You are capable of managing multiple projects simultaneously and proactively planning ahead in terms of budget, (hourly) capacity, and the deployment of the right people.

In this role, you will work alongside the board member specializing in Community and Communication. Together with the director and project lead, you will serve as a key representative to our external network and, based on your expertise, act as the point of contact for key stakeholders.

Responsibilities and duties

Strategy, Policy, and Organization

• Developing the strategy for community and communication objectives in collaboration with the director, including proactive monitoring and evaluation.
• Preparing budgets and managing community and communications budgets.
• Managing and developing team members involved in communication activities (employees, freelancers, interns).

Brand Identity

• Maintain a strong and distinctive brand identity and ensure consistency across all communications.
• Establish connections between the various programs and projects.

Online Marketing

• Develop and implement an online marketing strategy to increase reach and engagement.
• Optimal use of content and channels (SEO, advertising) to reach the largest possible relevant audience and increase engagement.
• Analyze and evaluate communication activities and campaigns, optimize them based on those findings, and provide proactive reports.
• Development of a database (businesses and residents) for target audience analysis, market segmentation, and fundraising (in collaboration with the director).

Community engagement

• Leading initiatives to grow and engage the existing community, and organizing activities and events.
• Maintaining contact with community members and initiatives and identifying opportunities for further collaboration.
• Connecting businesses to The Healthy City (in collaboration with the director).
• Contributions to revenue from the resident and business community (donations).

Content creation:

• Developing and creating relevant and engaging content and campaigns that make sustainability accessible to a wide audience.
• Maintaining ongoing content, such as an up-to-date calendar and a newsletter, based on a content plan.
• Fostering co-creation with the team, influencers, and external partners.

Communications & PR:

• Maintaining contact with the media and other stakeholders.
• Developing press releases and other communication materials.

Education and experience

• You have a college or university-level education and at least 3 years of work experience in a leadership role as a content/community manager or online marketer at an impact-driven startup or scale-up.
• You have experience in developing project plans and budgets.
• You have a good understanding of sustainability trends in Amsterdam.
• Knowledge of sustainability and/or one of our key themes, as well as a broad network of residents in Amsterdam, is a plus.

Personal characteristics

• You care deeply about sustainability and the residents of Amsterdam.
• You are highly results-oriented, strategic, and analytical.
• You are creative, enterprising, and a pragmatic go-getter.
• You are sociable and have strong communication skills.
• You have an excellent command of the Dutch language.
• You live in Amsterdam.

Since we operate throughout the city, we believe it’s important for our team to be as diverse as our target audience. We encourage you to apply even if you don’t fully meet all the job requirements. We especially encourage people from culturally diverse backgrounds with a broad and varied network in the city to apply.

What we offer you

• A role with plenty of opportunities, where you can make a difference in creating a sustainable Amsterdam.
• An enthusiastic, knowledgeable team that works tirelessly for the city in an informal setting.
• A salary ranging from $3,900 to $4,725 based on a 40-hour workweek. As you and the organization grow, your salary will grow with you.
• A 12-month contract, with the intention of extending it, for 32–40 hours per week. We are looking to establish a long-term partnership.
• Attractive benefits, such as a pension plan.

Interested?

Are you the right person for this position? Please send your resume (max. 3 pages) and cover letter (max. 1 page) addressed to Annick Mantoua in a single PDF file named “FIRST_NAME_LAST_NAME” no later than May 30. to sollicitaties@degezondestad.org. 

• The first round of interviews will take place on Wednesday, June 5 (morning) or Thursday, June 6 (morning).  
• The second round of interviews is scheduled for Wednesday, June 19 (morning) or Friday, June 21 (morning). 
• An interim telephone screening may be part of this procedure.

For more information about De Gezonde Stad and our projects, visit 

www.degezondestad.org. If you have any questions about the application process, the organization, or the position, please contact Annick Mantoua at annick@degezondestad.org

Recruitment efforts based on this job posting are not appreciated.