Campaign Manager

Your role

You’ll work on programs like *Pointer*, which exposes wrongdoing and makes complex topics accessible, as well as audience favorites like *The Passion*. You’ll also develop brand campaigns that strengthen the image and purpose of KRO-NCRV. Additionally, you’ll initiate and implement collaborations with social partners that contribute to our visibility, relevance, and impact.

As a campaign manager, you translate social and editorial themes into creative marketing strategies that resonate with our audience’s lived experiences. You know how to reach target audiences, how to measure impact, and how to carefully select the right mix of resources for each campaign, with online channels often playing a key role.

You’ll work closely with the brand manager, editorial teams, online specialists, and external agencies. You’ll bring it all together: from strategy to creation, from planning to performance. In doing so, you’ll ensure brand consistency in form, tone, and image.

Here's how you can help

• You will develop and implement creative, cross-media campaigns with social relevance centered around KRO-NCRV’s programming and brand
• You translate brand and program objectives into effective briefings and marketing strategies
• You assemble a team for each campaign and lead it to achieve results and make an impact. In doing so, you know how to bring together different departments and disciplines and get them moving toward a common goal
• You'll work with editorial teams, creators, partners, and agencies
• You oversee the schedule, budget, and quality of execution
• You initiate and develop partnerships with community organizations
• You monitor, evaluate, and report on the effectiveness of campaigns and make recommendations for optimization.
• You will safeguard the brand identity and ensure that campaigns and communication materials are consistent with KRO-NCRV’s visual style and image

Who you are

• You enjoy working on projects that are meaningful to the public and society
• You have at least 5 years of experience in setting up campaigns, preferably those with a social impact
• You have a strong background in (online) marketing and know how to effectively leverage various channels (paid, owned, earned)
• You can switch between strategy and execution, and between content and form
• You are a connector who knows how to engage teams, stakeholders, and partners, and actively builds collaboration and trust within the organization
• You think in terms of impact and look for what really works—creative, well-researched, and audience-focused.

About our team

You’ll be joining the Brand & Promo team, which is part of the Communications & Brand department. It’s a passionate team of colleagues, including a brand manager, event producers, marketing communications consultants, and promo directors. Together, we promote our programs and build a strong, socially engaged brand. 

In the Communications & Branding and Digital & Marketing departments, you’ll work alongside specialists in online, social media, data, research, promotions, events, and internal and corporate communications. Outside the department, you’ll collaborate closely with editorial teams, producers (both in-house and external), and nonprofit organizations. You’ll report to the brand manager.

What we offer

• A 36-hour-per-week employment contract (start date to be determined)
• A meaningful role at a public broadcaster with a clear mission
• A dynamic work environment that encourages initiative, creativity, and professional growth
• The chance to really make a difference through your work

According to the Collective Bargaining Agreement for Broadcasting Personnel, this position is classified in pay scale H. The salary depends on age and experience and ranges from €3,862.06 to €5,926.19 per month for a full-time position of 36 hours per week. 

Employee benefits include:

• 8% vacation pay
• 6% year-end bonus
• a fixed mileage allowance or free commuting via public transportation using the NS Business Card with a Traject Vrij pass
• the option to swap public holidays
• more than 5 weeks of vacation, prorated based on length of service
• a laptop
• phone allowance
• a generous pension plan
• room to continue growing 

More information

For more information about the job opening, please contact Geke Braakman, Brand & Promo Team Lead (geke.braakman@kro-ncrv.nl).

An assignment prior to the second round of interviews is part of the procedure.

Apply

Would you like to join our organization as a campaign manager? If so, we’d love to hear from you!

Please submit your cover letter and resume by June 29 at the latest using the application form.