Providing help to people in need. That’s what the Red Cross stands for. We’re there when someone needs support after a disaster, during an event, or when they find themselves in a vulnerable situation. But we’re also there far away, when people are affected by conflicts, natural disasters, or humanitarian crises. We do this through the world’s largest network of volunteer responders. In the Netherlands, thousands of volunteers, Ready2Helpers, and professional staff work every day to help people. Behind this commitment is an organization that is constantly evolving. The world is changing. The labor market is changing. Volunteering is changing. This calls for a People and Organization department that not only guides these developments but also ensures that policies, processes, and agreements are actually reflected in the daily practices of managers, staff, and volunteers. This position is comparable to a CHRO or HR director role and focuses on leadership, organizational development, volunteer policy, and future-proof employment practices within the Dutch Red Cross.
In recent years, both the Dutch Red Cross and the People and Organization cluster have undergone significant development. A solid foundation has been laid. Roles, responsibilities, processes, and services have been reorganized, and various areas of expertise have been brought together within a single, integrated People and Organization domain. The next phase is now upon us. The challenge no longer lies primarily in designing new structures, but in further embedding them in daily practice. The success of this role is largely determined by the ability to ensure that vision, policy, and processes actually work in the day-to-day practice of managers, staff, and volunteers.
We are therefore primarily looking for a leader who can build on what has already been started and ensure that changes are firmly embedded for the long term.
At the same time, the world around us demands constant innovation. Developments in the labor market, changing forms of volunteer work, digitization, data, AI, and societal changes have a direct impact on how we attract, develop, support, and retain people. That is why you also have a vision for the development of people and the organization over the next five to ten years.
You will lead the People and Organization cluster and have overall responsibility for the strategy, ongoing development, and results of the People and Organization domain. In this role, you will directly manage the managers of HR Consulting & Services, Recruitment & Flex Agency, Learning & Development, and HR and Volunteer Policy. As a member of the Dutch Red Cross management team, you will work closely with those responsible for relief services, fundraising, finance, and association management. Drawing on your expertise in people, organization, and volunteers, you will actively contribute to the organization’s direction and serve as a strong strategic sparring partner for the Executive Director.
The seven fundamental principles—humanity, impartiality, neutrality, independence, voluntarism, unity, and universality—are central to everything we do. These principles form the basis not only of our humanitarian assistance, but also of the way we work together, lead, and interact with one another.
This means that we expect our leaders to see the person behind the role, to make room for different perspectives, and to be able to bring people together around a shared social mission. In an organization where volunteers and staff work side by side, responsibility, courage, integrity, and empathy are essential for success.
In this role, you will be responsible for the continued development of People and Organization within the Dutch Red Cross. You will ensure that the changes implemented are embedded and that People and Organization makes a visible contribution to the organization’s goals.
You:
We are looking for a strategic leader who understands that the strength of the Dutch Red Cross begins with people. You have experience implementing organizational change and understand that sustainable change can only occur when strategy, leadership, processes, and behavior are interconnected.
In addition, you have:
We believe that diverse teams make better decisions and are better aligned with the society we aim to serve. That is why we strongly encourage candidates who will contribute to the diversity of our organization and our management team to apply.
The work you do is socially relevant and makes an impact every day. You make a direct contribution to an organization dedicated to helping people in need, both near and far. We offer you a unique opportunity to help shape the future development of People and Organization within one of the Netherlands’ best-known social organizations.
In addition, we offer:
The Dutch Red Cross is based in The Hague, within walking distance of the Laan van NOI train station.
The Dutch Red Cross is working with the recruitment and selection agency Colourful People. René Burgler, a partner at Colourful People, would be happy to provide you with more information about the position and/or the application process. You can contact him by emailat r.burgler@colourfulpeople.nlor via WhatsApp at 06 2857 5436.
You can submit your cover letter and resume in PDF format by clicking the “Apply” button at www.colourfulpeople.nl. We look forward to hearing from you! To ensure an objective and thorough recruitment and selection process, please address the following questions in your cover letter:
The interviews at the Dutch Red Cross are scheduled for September 7 and 14. We ask candidates to let us know their availability during the second-to-last week of August.
We believe it is important to ensure the reliability, professionalism, and integrity of our organization and our current and future employees. Integrity screening is a standard part of our selection process. This means that a reference check is a standard part of our selection process, and we also ask you to provide a Certificate of Good Conduct (VOG).
For more information about the work of the Dutch Red Cross, visitwww.rodekruis.nl or follow us on social media:Instagram,LinkedIn,Facebook,YouTube,TikTok, andX.

Partner at Colourful People