Head of Marketing, Communications & Online

At AVROTROS, we produce programs that inform, inspire, and connect the people of the Netherlands. We make culture accessible in the broadest sense of the word: from classical to Dutch-language music, from musicals to theater, from art to kitsch. For many years, we have been enriching the Netherlands with a wide range of cultural programs, thereby fostering a shared experience among many viewers and listeners. In addition, through programs such as Radar, EenVandaag, and Opsporing Verzocht, we contribute to a well-informed, safe, and just society.

This is where you'll be working

The department consists of three team leaders, two researchers, and approximately 30 other enthusiastic professionals. Together, you’ll work on everything that raises AVROTROS’s profile: from program promotion and member marketing to online content, internal communications, branding, and research. No two days are the same. You’ll switch effortlessly between setting the strategic course in the management team and tackling practical challenges on the front lines. It’s precisely this variety that makes this position unique.

At AVROTROS, we believe that diverse perspectives make our organization stronger. We want to be an organization where everyone feels welcome and can be themselves. We’re not quite where we want to be yet, but we’re working toward that every day. That’s why we strongly encourage people from diverse backgrounds, with varied experiences and perspectives, to apply.

What you will be doing

As Head of Marketing, Communications & Online, you are responsible for the department’s strategic direction and, as a member of the Management Team, you contribute to AVROTROS’s strategic direction. You advise the executive board on positioning, reputation, and communications, and ensure that the organization remains visible, recognizable, and relevant.

You’re a strong partner in discussions with senior management and are just as comfortable popping into the department to brainstorm with colleagues. You enjoy collaborating, aren’t afraid to make decisions, and know how to get others on board. You understand that strong brands are built primarily by passionate people working together toward a common goal.

In this role:

• Strategy & Direction: You will translate AVROTROS’s organizational objectives into a clear direction for Marketing, Communications, and Online.
• Leadership: You will lead three team leaders, two researchers, and a department of approximately 30 other professionals. You inspire trust, provide clear guidance when necessary, and foster a work environment where people can grow and enjoy working together.
• Collaboration: You bring together different departments, disciplines, and interests. You actively seek out opportunities for collaboration and ensure that Marketing, Communications & Online is a natural partner within the organization.
• Reputation & Positioning: You will advise senior management on communication issues, act as a spokesperson when necessary, safeguard the AVROTROS brand, and contribute to the strong positioning of the organization and its programs.
• External network: You maintain contacts with the NPO, other broadcasters, and external partners, and represent AVROTROS when necessary.
• From idea to result: You easily switch between strategy and execution. You maintain an overview, set priorities, and help the team turn plans into concrete results.

Who We're Looking For

You are an experienced leader who knows how to bring people together and provide direction without losing touch with the realities of the field. You feel at home in an organization where creativity, social engagement, and collaboration come together.

You have…

• extensive management experience in Marketing, Communications, and Online;
• the ability to translate strategy into clear decisions and concrete results;
• experience in facilitating change and building support;
• excellent communication skills and an understanding of administrative dynamics;
• a leadership style that aligns with AVROTROS’s core values: reliable, respectful, independent, and constructive.

You inspire trust, address issues when necessary, and create an environment where colleagues enjoy working together, giving each other feedback, and continuing to grow.

Here's what we offer

In addition to a challenging role in a creative environment, we offer:

• A one-year employment contract for 36 hours per week, with the possibility of renewal;
• An excellent salary (scale K, in accordance with the Collective Bargaining Agreement for Broadcasting Personnel);
• Attractive benefits package: 8% vacation pay, 6% year-end bonus, travel allowance, and a health insurance subsidy;
• Flexibility: The option to work partly from home and the freedom to swap holidays;
• An inspiring work environment that focuses on professional development, knowledge-sharing sessions, and fun team-building activities.

The procedure

The process consists of two rounds of interviews. After the second round of interviews, an assessment is conducted for the remaining candidates.