Senior Marketing Manager

We organize club gigs and festival appearances for artists, manage their careers, and liaise with other stakeholders such as agents, record labels, (tour) managers, publishers, and more. We work with and for artists including Lana del Rey, Kensington, Yade Lauren, Måneskin, Krezip, Khruangbin, Big2, Caribou, Ry X, alt-J, Ilse DeLange, George Ezra, and many others. We also produce events such as Best Kept Secret, Tuckerville, Indian Summer Festival, and Live At Amsterdamse Bos; we’re involved in hundreds of bookings for Dutch and international artists in the club and festival scene; and we run a theater company.

Friendly Fire strives to be a diverse organization, so it doesn’t matter to us where you were born, what you believe in, or who you love. We’re curious about your talent and your ideas.

Who are we looking for?

We are urgently seeking a Senior Marketing Manager (m/f/x) for our organization, with at least five years of experience in a similar role.

In this role, as an experienced professional, you will be directly involved in our largest festivals, concerts, and projects. The newly established marketing department provides support to all departments within Friendly Fire. The focus of this new role will primarily be on the overarching strategies and activities of Friendly Fire, our shows, and festivals. A unique opportunity for someone who always sees possibilities and, with extensive knowledge of marketing and promotion, wants to further shape our marketing department in a fantastic field that captures everyone’s imagination: live music! In the coming period, we aim to delve deeper into broader themes and changes, such as setting up and optimizing CRM, e-commerce, our sales channels, customer service, evolving privacy legislation, CDP, database management, marketing, and social media. We are looking for someone with expertise and experience in managing large-scale projects such as corporate identity, long-term campaigns, website development, implementing new work systems, and guiding process changes. We are looking for someone who identifies and tackles these challenges, but is also willing to make significant progress on them—together with colleagues.

You’ll be working in a marketing team with five other colleagues, and you’ll collaborate with them on our projects. You love music and live music, but experience in music marketing or festival marketing isn’t a strict requirement. In fact, we’re open to someone who can bring new insights, experiences, and contacts—as well as the necessary expertise—to complement the existing team both personally and professionally.

The work includes the following tasks, among others:

• Develop marketing strategies for our largest festivals, projects, and shows;
• Developing and/or evaluating marketing plans and sales strategies based on input received and personal insight;
• Monitoring the plans, budgets, and communication with all relevant parties;
• Establishing media partnerships to support our activities;
• Work on introducing and implementing new trends and other missing marketing activities;
• Establishing and maintaining relationships with various external stakeholders, including artists, managers,
• Media companies, media teams, advertising agencies, etc.;
• Analyzing the various data we have at our disposal and processing it as
• Justification and evaluation of our work;

Who are you?

You have proven relevant work experience (5+ years) in marketing, covering at least three of the marketing fields listed in the job posting. You bring new insights, new contacts, and a fresh perspective to our company and how we’ve structured our marketing efforts. Our ambitions are high, and there’s plenty of uncharted territory in the marketing field. We are specifically looking for someone who, with the end product in mind, is eager to get creative with us. You have experience with various campaigns, are capable of executing them independently, and have a proven track record in this area. You are comfortable communicating with (new) external parties and take the lead in setting up assignments, briefings, budget negotiations, and monitoring progress. You speak the language of various third parties such as ad agencies, out-of-home agencies, and other companies in the sector. You are familiar with Customer Data Platforms.

Of course, you have strong communication skills and are always up to date on the latest trends. Given the nature of the role, there will occasionally be evening or weekend work, for example at our concerts and festivals. Finally, you’re good at multitasking independently, setting priorities, and keeping track of multiple tasks at once.

We’re also very interested in hearing about other personal qualities and skills you can bring to our team. We encourage everyone to apply, even if you don’t fully meet all the job requirements.

What do we offer you?

• A 40-hour workweek;
• Competitive salary;
• A one-year employment contract, with the possibility of a permanent position;
• Working in a young, ambitious, and dynamic team;
• A nice office in Amsterdam North and the option to work from home part-time, subject to agreement;
• Access to the concerts and festivals you're involved in.

Want to learn more or apply right away?

For more information about the job opening and the application process, please contact Bianca Sno at 020 – 2401 001. You may also apply directly by emailing your cover letter and resume to b.sno@friendlyfire.nl by October 14, 2022.