
Comprehensive employee benefits are essential in a tight job market. They help your company stand out and make employees more likely to choose you when comparing similar positions. But there are many more benefits to investing in your employees. Below, we explain what those benefits are and how you can approach this effectively!
Employee benefits refer to all terms of employment that are not directly included in the salary. These can range from additional vacation days and retirement plans to training opportunities and flexible work hours. Explicitly mentioning these benefits in your job postings is crucial for attracting the right candidates.
A striking example of attractive employee benefits is the initiative launched by Afas. Employees there get paid time off on Fridays. Or rather, Friday is the new “development day.” This has immediately led to a flood of (open) job applications at the software company.
Paid Fridays off are just one example of attractive employee benefits. Flexible scheduling is also highly sought after. These types of benefits can help attract a more diverse workforce. Consider paternity leave, hybrid work arrangements for caregivers, or paid days off for employees dealing with mental health challenges. This flexibility makes your company more appealing to a wider range of employees.
Another way to promote diversity is by allowing employees to exchange public holidays. Research by Visma shows that only 1 in 10 organizations offers this option, even though 18% of workers would like to have it. By exchanging Ascension Day for KetiKoti or Eid al-Fitr, for example, you show respect for different religious and cultural backgrounds.
If you want to attract Gen Z (born between 1997 and 2012), it’s important to consider what they value. In addition to a high salary, they value freedom in their work, opportunities for growth, healthy lunches, gym memberships, and even a ping-pong table in the office. By offering these fun perks, you position yourself as an attractive employer for this new generation.
Good employee benefits ensure that employees view you more positively as an employer and stay with you longer. This fosters loyalty and motivation. Training opportunities also make your employees more valuable to your organization. A happy employee is a healthy employee, which leads to lower absenteeism and higher productivity. The bottom line is that you get a more efficient and harder-working employee in return for the favorable benefits you offer.